Marketing to a Holiday Audience

The holidays can be so different in nature to any other time of the year when it comes to marketing. Other times throughout the year, it is normal to for any attractive marketing to bring in customers. 

For example, if you own an HVAC company and advertise “free quotes and consultations” on your vans, website, and all over the city, then you will find yourself getting business.

People like the sound of “free,” but during the holidays people become more and more picky as about to whom they give their business to. Whether it is because they want to save or have a more stringent moral compass around this time of the year is irrelevant.

Ultimately, what matters is that, to stay afloat, you need business whether you are selling products or services like the HVAC company we mentioned in the example.

This blog describes some of the key holiday marketing strategies you can employ to attract your target audience and get them to buy, buy, buy.

Holiday Marketing

While we used service companies as an example and while it is true that a service company will benefit more from a festive marketing campaign, companies that sell products may still reap the benefits as well. Service companies are put more at a disadvantage over the holidays than product companies and here is why.

People have saved up for the holidays so they can buy gifts, go out, and celebrate. Essentially, if they want to get someone a specific gift, they are going to buy it, meaning many companies that offer products will get good business over the holidays just by advertising. 

However, when something goes wrong and requires a service call, people are going to be far more reluctant in making that call over the holidays as they want to spend their money on gifts and festivities rather than, say, a backed-up toilet.

At Flyline, we have the solution. Sure, some people are going to just get it fixed to get it over and done with and others have their companies they always use, but others may find themselves with a choice to make. Flyline wants to help that choice to be your company and, best of all, we can. Let us develop a festively themed marketing strategy that can help your business.

Whether or not your company is already signed up with us doesn’t matter. We would be happy to take on any new clients and work with them to develop an advertising campaign that best fits their needs and budgets. 

Even better is the fact that we have the knowledgeable and creative staff to design the perfect holiday ad campaign to help draw in more festive-minded customers. Ask us how!

Come Tweet with Us

If you have followed our blogs, then you probably have become aware that that we live and breathe social media. 

At Flyline Search Marketing, time and time again, we have stressed the complete and utter importance of online businesses being socially active and having a dominating social media presence.

Then it hit us -- at Flyline, we have a massive online presence and take pride in being socially active on sites like Facebook, YouTube, and now Twitter. 

That’s right, Flyline Search Marketing is cordially inviting you to check us out and follow us on Twitter. Be sure to follow us at: @FlylineSrchMktg.

Having a Twitter Account

Do you love tweeting, or do you not know what it is? Well, if you are constantly trying to tell your customers and fans about new deals, specials, and products or services, then we can pretty much guarantee that you will love tweeting.

You see, like the status updates on Facebook, Twitter lets you tweet about whatever you want and it shares it will all your followers. 

They can then share it with their followers and if it’s an unbeatable deal or an awesome new product, then chances are they will do just that.

We use our Twitter handle to keep our clients, fans, and followers informed on the new services we offer. Or, other times we like to inform them of the various specials we are constantly offering throughout the year. 

Twitter, like all other social networking sites, is an amazing way to get your business name out there for all to see.

In fact, we are so confident in the effectiveness of Twitter and social networking that we make the most of it ourselves on a near daily basis with regular tweets.

Getting a Twitter Account

By now, you may very well be considering a Twitter account. Well, you have nothing to lose as an account is free and only takes minutes to set-up. 

For businesses, Twitter is a great way to reach out and keep others informed, but it is understandable that, as a business owner, you may wonder when you have time to update your account and keep the social aspect of your business humming along.

That’s why, at Flyline, we offer various Internet marketing strategies, including a social media package. 

The best part of such a package is that we literally take care of everything for you so you can focus on growing your business and working with all the new customers that find out about you on Twitter, Facebook, and YouTube! Then, you’ll be able to tweet all about your new success!

An Effective Strategy for Internet Marketing

At Flyline Search Marketing, we specialize in Internet marketing. That means that we make search engine optimization (SEO) and pay per click (PPC) work for you and look easy at the same time.

As Atlanta’s leading Internet marketing firm, we are more than confident that we can help you get the results you deserve. 

With our elaborate marketing program, we can, and will, generate the most effective strategy for boosting your company’s presence on the Internet.

The Internet – The Final Marketing Frontier

Sure, maybe we will someday have space billboards, but, in reality, we can’t think of a much better way to advertise to the masses than the Internet. It really is the final frontier in the marketing world and here is why:

• It is the only form of advertising that can potentially put you and your company in the spotlight for billions to see. That’s right -- Internet advertising can potentially reach the whole world.

·        Not everyone listens to the radio and not everyone even watches television. However, most everyone use the Internet in some way or another and that is why you can reach so many potential customers with this advertising medium.

·         No other marketing service can reach so many on both a local and global scale, helping you to find more of your target audience through specific strategies like SEO and PPC.

·         Internet marketing is actually affordable. Thanks to pay per click platforms like Yahoo, Bing, and Google AdWords, we can actually keep Internet marketing fees at a very modest price. And, when you consider the return on that investment, there is no other advertising channel that delivers as much value.

What Flyline Does

At Flyline Search Marketing, we work with businesses big and small. Our philosophy is to develop the perfect marketing program that best fits each company’s needs. 

Every program is different and designed to reach a specific target audience that varies depending on your business and the product or service you offer. Our services include website design, website hosting, content writing, blogs and press release programs, and more.  

We also develop various social media pages for businesses and keep them updated, including creating Facebook fan pages, tweets, and YouTube videos. 

Flyline Search Marketing lives and breathes social media because it helps to engage customers and potential customers plus drives all the other components of Internet marketing.

Feel free to learn more about us at our homepage and if you are eager to take your business to a whole new level, please give us a call today.

Get in on the Pay Per Click (PPC) Phenomenon with Yahoo and Bing

If you have followed our blogs, then you have probably learned a little about pay per click (PPC) advertising in the past. If you have not, then have no fear because we are going to be reviewing it because if one thing is certain it is that with SEO pay per click is the way to go.

At Flyline Search Marketing, we offer two major types of pay per click: the Google AdWords platform and the Yahoo/Bing platform. This blog post provides more information on the Yahoo and Bing platform of PPC advertising that we offer our clients.

A Short Review of PPC and SEO

If you are unfamiliar with search engine optimization or pay per click, then fret no more because we are going to be giving you a quick rundown on them both.

Search engine optimization (SEO) is a way to ‘naturally’ alter the visibility of your website in a search. Basically, when used as a marketing tactic, SEO helps to better place your website.

Pay per click is a method of SEO that, through a meticulous marketing platform, will perfectly position your website. They are great ways to get your brand out there with the best of them.

Why Use the Yahoo/Bing Platform?

At Flyline, when using pay per click, we often push the use of Google AdWords. You might ask, why? Simply put, because it really is the best. However, not everyone uses Google, so how do you get your business put on blast to those who don’t use the world’s most used search engine?

Simple -- you take the second and third place runners up and put your business there, too. After all, you can never get enough advertising or publicity about your service offering or brand. Never have truer words been spoken, and we thank whatever advertising guru came up with that saying.

The bottom line is that Internet advertising works and that pay per click really is just that effective. 

So, of course, the more pay per click you have, the better it’s going to be in terms of results for your business, including greater traffic to your website.

How does it work and why do we recommend it? Well chances are you have gotten the gist that pay per click advertising puts your business in the view of the searching party, but there is more to it than that.

With pay per click, you are only charged when the service is used, meaning that if they don’t click you don’t pay. With Flyline and the Yahoo/Bing platform, you really have nothing to lose and everything to gain.