No matter what industry a company operates from, social media and Internet marketing is gaining ground as an effective – yet very affordable – means of marketing. Particularly in challenging economic times, it makes sense to take your marketing strategy and fine-tune it to become more targeted, so you reach your intended audience faster and without spending a whole lot of money to do so.
Case in point is Green Heart Enterprises, one of Atlanta's top commercial construction firms that also specializes in aviation contracting and government contracting. Recently, it renewed its Internet Marketing partnership with Flyline Search Marketing. This brief case study illustrates how Internet marketing and social media is working to further grow this business even in lean times.
About Green Heart Enterprises
Green Heart provides services to such notable Atlanta area businesses as Delta Airlines and the Metropolitan Atlanta Rapid Transit Authority (MARTA) as well as performs extensive work at the Atlanta International Airport. The construction firm also handles commercial and residential construction and restoration services, including emergency services for tornado and wind damage, flooding and water damage, fire and smoke damage, damage from hail storms, fallen trees and hurricanes.
Green Heart has served the building needs of Dobbins Air Force Base, Fort McPherson and Fort Gillem, and also serves the areas of Alpharetta, Atlanta, Austell, Avondale Estates, Atlantic Station, Brookhaven, Buckhead, Canton, Decatur, Dobbins Air Force Base, Douglasville, Duluth, East Point, Forest Park, Fort McPherson, Fort Gillem, Marietta, Midtown, Newnan, Peachtree City, Roswell, Smyrna, and Woodstock.
Social Media and Internet Marketing Strategies in Construction
More companies are writing about and analyzing how construction companies can use social media and Internet marketing. A recent blog on Just Practicing noted that construction companies can leverage these platforms to improve customer relations and staff relations as well as further develop their business and exchange ideas with various stakeholders.
Yet, in looking at others like this one on Construction Tech, many construction firms are still unsure of how to use the Internet to construct a niche and establish themselves in this new marketing world.With so many building blocks available to reach customers, such as Twitter, Facebook, and YouTube, as well as blogs, online articles and forums and more, it is difficult for a construction firm to know where and how to get started. They may have heard of Google AdWords but not understand the true power it has to expose the company to a wider, yet targeted, audience.
Green Heart’s Success
The Green Heart’s team of highly skilled core of professionals recognized early on that they could get their messages out to clients about their high-quality construction services more effectively by reaching out to their potential customers and long-term clientele by turning to the Internet.
Beyond their website, they have undertaken many SEO-driven strategies that help their audience find them when conducting a search. This includes a turn-key solution that has helped the company generate more sales revenue, boost customer leads, drive organic placement opportunities on all major search engines, develop natural in-bound links to their website. All of these strategies have reinforced Green Heart’s brand and reputation in their service area.
A Blueprint for Success
Let Flyline Search Media construct an Internet Marketing and social media campaign for your business. We work with all types of industries and business sizes to deliver quantifiable success, including greater recognition and increased market share.
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