Access Management Group Case Study: The Value of an Internet Marketing Program

Dedicated to protecting and raising property values within the community, Access Management Group serves thousands of Atlanta area homeowners and condominium owners. The company handles daily condo and HOA responsibilities and delivers superior customer service to residents. Access Management Group provides a comprehensive range of services including financial statements, annual operating budgets and collecting assessment fees. They also offer expertise at board and annual meetings as well as in the areas of bylaws, covenants, and governing documents.

The company has been using an Internet marketing strategy for the last year and has just renewed its contract with Flyline Search Marketing. The companies have been working together to develop a new website that features a powerful, yet easy to use, Customer Management System (CMS). The CMS features On-Page SEO, keyword rich content, search engine friendly URLs, proper anchor links and relevant content.

Lessons Learned

Access Management Group has learned much from its Internet Marketing solution:

• A website, especially one that offers special community websites as subsets, need to be user-friendly for both the consumer and the businesses servicing those consumers.
• It is important to regularly update content. The features offered include ways for each community to update their condo and HOA association news as well as offer tips on keeping each community safe and comfortable for residents. It also provides a way for residents to offer their own comments and information on each community website.
• All Internet Marketing activities need to reflect the core principles and values of the company represented by those activities. For Access Management Group, this means using the Internet Marketing activities to transmit their values of communication, transparency, and excellence in service. This is helping to enhance the company’s brand equity and reputation in all the communities it serves.
• Using Internet Marketing tactics is a cost-effective and quick way to reach out and interact with hundreds of communities and thousands of people. For example, Access Management Group is trusted by over 200 homeowner and condominium associations. 

More Opportunities

Access Management Group realizes there is much more to do in expanding their social media and social networking tactics:

• Create blogs and offer these as part of each community website.
• Encourage social networking channels like Twitter, Facebook, and Foursquare.
• Build a LinkedIn page to enhance professional networking opportunities.
• Offer a social media policy, including guidelines for HOAs and condo associations as these types of relationships can get heated and need to be managed.

Questions and Comments

What is your experience with social media and its use in HOAs and condo associations? Are you debating what type of social media and Internet marketing tactics you can employ to build business and help your associations and customers? Leave your comments or questions below.