The importance of a custom Facebook fan page, as part of any business’s marketing strategy, is obvious. A creative and cleverly designed fan page can promote brand recognition and increase brand loyalty as well as ramp up sales by driving increased traffic to a business’s website. However, what might not be quite so obvious is the how and why of Facebook fan pages.
Feedback
A list of “20 Awesome Facebook Fan Pages” as posted on Inc.com consistently showed several key components that are – and should be -- a part of what makes a Facebook fan page a successful business tool. Again and again, useful customer feedback was listed as one of the most crucial elements of a Facebook fan page. Customer suggestions, requests, and comments often led to product improvements or even new products that in turn resulted in higher sales. Negative feedback was helpful as well, enabling businesses to immediately rectify a complaint and return to the status of excellent customer service.
Contact
Another important aspect of why and how custom Facebook fan pages are so effective is communication. On Facebook, communication between businesses a or business owner and a customer can be instantaneous. Responding as quickly and as personably as possible to individual customer comments goes a long way toward building a “one-on-one” relationship that fosters a sense of community and builds brand loyalty.
Community
Before a business opens, the Facebook fan page is the perfect opportunity to pique interest, build hype, and introduce products or services. Starting conversations within the fan page community helps customers understand the company’s tale and gives customers a chance to contribute their own stories. Posting promotions and information, leading up to the opening of a new business, helps build a passionate community that will continue to grow after that business opens.
Community is the heart and soul of social media. Customers are able to connect not only with a business, but they can also connect with one another – and do so in a comfortable environment. This type of connection can become truly meaningful for both the business and the customer. "We've gained insight, support, suggestions, inspiration, and friends from our Facebook page," said Susan Webster Adams, CEO and co-founder of Candles Off Main, a Maryland-based specialty retailer that features luxury candles and home fragrances.
Traffic
The ongoing communication on a Facebook fan page may start with something as simple as an unsolicited testimonial. However, a social media campaign is all about directing traffic to the main site, and that’s exactly what those testimonials do. The power of those testimonials combined with the rest of the advantages of the fan page make Facebook competitive with direct visits and Google as a referring site. That makes a Facebook fan page an invaluable asset to any business.
Getting Started
Whether you are still unsure of how or what to do or you just don’t feel like you have the time to commit to creating and managing a Facebook fan page, companies like Flyline Search Marketing can take care of it for you as a standalone service or as a larger, more comprehensive Internet Search Marketing strategy designed to get you attention and business through the various online channels available. Leave a comment below or contact us directly to learn more.
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