Sunday, November 24, 2013
Thanksgiving, Family Time, and Thankful Thoughts
Thanksgiving is a special time for the Flyline Search
Marketing family. For our personal family, it’s a time to get everyone together
and enjoy all the generations of the family in one spot over a great dinner,
good laughs, and fun times. Those are the memories that make everything worth
it.
Grateful for Our Clients
First, we are thankful for our tremendous
base of clients who continue to look to us for professional Internet Marketing
Services. We recognize that you have many companies to choose from, but we are
so grateful that you realize we have the depth of experience and knowledge to
deliver a phenomenal return on your investment in our services.
From all of us at Flyine Search Marketing, we wish all of
our clients, their employees, and their families the best for Thanksgiving. We
look forward to another year of toasting our success together.
Appreciative of Our Employees
We work with a diverse group of talented people – from web
developers and website designers to content and SEO specialists to search marketing
and public relations gurus. They have been hand selected for their knowledge,
expertise, and passion to deliver on our promise to clients.
Many of them are like family to us, so we wish each and
all, along with their families, a wonderful Thanksgiving.
Thank You!
Enjoy
this holiday season and remember to focus on what is most important – to be
thankful for what we have whether that be family, children, grandchildren, our
health and happiness.
Thursday, November 14, 2013
Doing SEO the Right Way!
Reading this headline, you might
ask, is there a wrong way to do SEO? Yes, there actually is many ways to do it
the wrong way. And, you do not want to go wrong with your SEO strategy as it
could mean that you are not getting the results you want from your investment
in Internet Marketing. Plus, you may actually do greater harm by creating problems
with the search engines by inadvertently making some mistakes.
Instead, you want to be sure to
understand how to do SEO the right way or potentially work with an Internet
Marketing company that regularly updates their knowledge and skills with the
latest SEO strategies that deliver the greatest return on your online marketing
investment.
Top
Tips on Doing SEO Correctly
As SEO experts, the Flyline Search
Marketing has been doing SEO for a long time and stays focused on any changes
made by the major search engines in how they construct their search engine
rankings and how they change SEO rules and regulations.
We would like to share our four top
tips for SEO with you to help you with your program as well as illustrate why
we should be your first choice for an Internet Marketing partner. Our SEO
recommendations include:
- Steer
Clear of Old School SEO Tactics: There
are a lot of tactics listed on Internet sites and online articles, but
they are most likely old and no longer relevant to how search engines now
run their rankings. Search engines do not want SEO organic marketing only
practitioners to manipulate results, so it is best to stay away from any
of this so-called good advice. Search engines can identify these practices
and will penalize website owners that use them.
- Serve
Up Relevant Content: Visitors
to your site want compelling and relevant information that will help them.
For search engines to be helpful for those visitors, they must ensure they
direct them to the best websites. Therefore, your website must offer
something interesting and relevant for the search engine to consider. That
means regularly adding new content so that algorithms will reward your
website and move you up in the rankings.
- Maintain
a Constant Focus on the Site Visitor Experience: Beyond relevant and interesting content, your site
visitor must enjoy their visit to your website, so make sure your website
is easy to navigate and offers a clear picture of what you offer. You may
wonder what this has to do with SEO, but the search engines consider the
site experience as part of their
- Deploy a Comprehensive Marketing Strategy: This means that you use a number of tactics – both online and offline – to attract your target audience. Larger companies may employ more tactics that a smaller one, but no matter what size you are, you need to engage with your target audience through a number of channels, including social media, print, broadcast media and more.
Our
Comprehensive Internet Marketing programs have delivered significant
quantitative results for firms around the country, including Allen’s Flowers
and Plants, Carithers Flowers, Gwinnett Medical Center, Melloy Dodge, Peoples
Flowers and many others. Are you ready to get
started or have questions? Contact us now!
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