How Blogging Benefits Your Business

The benefits of blogging are widely covered in online marketing media, including this recent article from Search Engine Watch this month. 

In this article, it listed some key benefits that blogging can accomplish in terms of helping you with your visitors, which are a mix of current customers, potential customers, and other types of stakeholders interested in what you are doing.

The article noted these key benefits:

• You are reinforcing that you are an expert on a particular field, product, service or topic so that your audience trusts you and feels good about doing business with you.
• You become a go-to source for important information that also is shared with others for viral opportunities to expand your target audience.
• Your content helps to convert visitors into customers by convincing them of your ability to meet their needs.
• You build traffic through search engine optimization because the search engines see regular updates of fresh, relevant content, helping you organically move up in the search engine rankings.
• You market yourself without spending considerable money. As a low-cost online marketing tool, blogging pays back a sizable return.

Case Study Success: Carithers Flowers

We have a number of prime examples of why blogging benefits your business as we have seen our customers in the florist business bloom in their growth thanks to Internet Marketing tactics, such as blogging.

One example is Carithers Flowers in Atlanta, Georgia. Over the past four years of blogging for Carithers Flowers, blog traffic on the Carithers blog has grown from approximately 2,500 visits in 2009 to more than 60,000 visits in 2013.

Carithers Flowers is now making flower sales directly from the blog. It serves as a significant supplement to the website and has become a great way to enhance the value of other social media platforms used by the company, including Facebook, YouTube, and Twitter.

Additionally, the blog has served as an excellent way of increasing the client’s information-indexing capabilities with search engines. 

For example, blog topics are carefully selected based on seasonal events and holidays that offer promotional opportunities as well as opportunities to incorporate keywords that consumers are often using during certain times of the year.

Weekly blog posts also provide a way to get search engine attention and priority as the ongoing content updates show an active, vibrant site and provide a wealth of information for visitors on various topics related to holidays, seasonal events, gift giving and care of flowers and plants.

With an attractive blog format, informative content, and beautiful pictures, it’s no wonder Carithers Flowers has nurtured such success with its blogging. 

The visitor numbers are continuing to grow thanks to a well-thought out and implemented blogging strategy.

Looking to reap your own success with blogging? Contact us now to learn how.

Case Study on Website Development Capabilities: Jay McDonald

Your website is now often the first things prospective clients may see about your business. If that is how they are judging whether they want to do business with you, then you will want to ensure that your website looks incredible and transmits the messages you are seeking to communicate to your target audience.

At Flyline Search Marketing, we’ve been busy putting our website design and website development expertise to work for a wide range of clients. One of our recent success stories is our case study for this blog post, Jay McDonald. Read his story below.

Jay McDonald

Jay McDonald wears many hats. He is a CEO and Business Owner in the Atlanta area as well as Coach, Mentor, Board Member, Strategist, and Confidant and Chair for Vistage International.

He is a successful entrepreneur who provides business consulting, coaching, and mentoring services for some of Atlanta's premier business owners. 

This includes people like Charles Carithers, owner of Carithers Flowers, who happens to be one of Flyline’s longest clients. Other clients of Jay McDonald include the owner of Chateau Elan.

A High-Tech, Responsive, and Scalable Website

When Jay came to us, he was looking for a sophisticated web site that could scale up with his business. Not only is his new website easy to navigate and uses colors and a design that enhances readability, but it was also built on a Wordpress platform that incorporates a high-tech, responsive site design.

The responsive design allows the website to literally morph into a full mobile website when accessed via a smartphone or IOS device, such as an iPhone or Android. The site also integrates when a user is accessing it via a desktop, laptop, or tablet device.  

Optimized and Updatable Websites

Additionally, Jay is able to enjoy a website that comes with a Customer Management System (CMS) tool that allows for easy updates so he can regularly update his content for a more dynamic website. 

The cost-effective design can deliver traffic and convert it to sales as soon as it arrives.

Further value comes from the fact that the team at Flyline optimizes (i.e., uses search engine optimization strategies) the web site to maximize the chances of getting free organic traffic from search engines, including Google, Yahoo/Bing, Ask, Dogpile, Anywho and others.

A Comprehensive Internet Marketing Strategy

Along with a comprehensive Internet Marketing program, an optimized website can help quickly direct traffic to a website. 

For instance, Jay’s website has easy buttons that integrate his social media efforts, including a button for Facebook, Google+, LinkedIn, Twitter and RSS Feed to encourage his clients and prospects to reach out to him beyond just his website.

Ready to roll out a website that shows you are the go-to business for your niche area? 

Contact us today to get started on designing or re-designing your website as well as integrating a comprehensive Internet Marketing program that builds further access to more opportunities and revenue!