Flyline Offers a Professionally Managed Pinterest Account for Allen’s Flowers and Plants

One of the latest social networking sites that is continuing to grow on a daily basis in popularity among consumers is Pinterest, a site designed for sharing creative ideas, fashion, recipes and more.

Now, Pinterest’s popularity has attracted attention from the business community as a platform for getting in front of targeted audience. 

That has certainly been the case for florists who now see it as a way to show off their floral design capabilities and range of products and services, helping to garner more customers both online and in their stores.

Allen’s Flowers and Plants of San Diego

Like our work for Carithers Flowers in Atlanta, which also has begun using Pinterest as an additional feature of our comprehensive Internet Marketing program for florists, Allen’s Flowers and Plants of San Diego, an award-winning florist with three locations throughout San Diego County, has recently added Pinterest to its cadre of marketing initiatives.

The result has been new customers and greater brand appeal for its florist services, including wedding and events, and its flower products. 

Its existing and new customers have given the San Diego florist rave reviews for its Pinterest boards with great ideas, information, and pictures related to flowers and decorating with flowers.

Our Pinterest Services

The Pinterest account is designed to build the buzz around the Allen’s Flowers and Plants brand, online presence, and its three locations in San Diego. The Flyline Search Marketing Pinterest Services for florists includes the following:

•  We create Pinterest photo boards that are themed to the seasonal and holiday opportunities of the flower business.  These include boards for Mother’s Day, Christmas, Easter, Valentine’s Day and more as well as boards dedicated to interior and exterior decorating with flowers for events, weddings, and home. Other boards are focused on flower care.
  
•  We fill each Pinterest board with high quality flower images, all of which include alt tags and embedded links. 
• We manage all the boards and regularly update them as the seasons change.
•  We link the Pinterest platform with the website so website visitors can easily connect on Pinterest while those on Pinterest can quickly access the website or blog. The sites are also linked to other social media sites like Facebook and Twitter.

Are you ready to get started with Pinterest as part of a comprehensive Internet Marketing program for your flower shop? If you would like to sign on or have more questions, be sure to contact us here. 

Flyline’s Press Release Service Creates the Buzz for Florists Like Allen’s Flowers and Plants

Press releases are alive and well as a still relevant way to garner publicity and spread the word about your company. 

Now, it’s even easier thanks to online press release distribution companies that allow you to disseminate news and information about your company through more media outlets both online and offline.

That’s why we still include this marketing tactic as part of our Internet Marketing program for florists. In fact, our search engine optimized press releases for our clients are often picked up on the search engines and available for months and years after the news to keep the buzz going.

Allen’s Flowers and Plants’ PR Program

As you can see from this link, Allen’s Flowers and Plants of San Diego has issued a lot of news through the past year, including two press releases each month that have been picked up by various media outlets.

The press release topics were selected by our public relations and marketing team based on relevant holidays, events, and specials, which were then issued one to two weeks prior to the holiday or event to garner more traction and attention, fueling interest and building sales prior to the holidays. 

This schedule has helped to enhance Allen’s online and in-store traffic as well as further its brand reputation in the local and national marketplaces.

Our Press Release Services

Allen’s Flowers and Plants of San Diego uses our press release services, which includes the following:

·         Two SEO press releases per month.

·         Content development and management tied to upcoming holidays, events, and specials.

·         Press release issuance on an online wire service (an extra fee applies) that includes uploading each press release service to the wire and including a photo gallery for each press release.

·         Tracking of the number of views to gauge Internet marketing efforts in this aspect of the program.

·         Logging of press releases on the client website for website visitors to also read.

The press release program is part of a larger Internet Marketing program that includes numerous tactics designed to maximize the publicity and outreach effort.

Are you ready to get started or have questions about a press release program? Contact us today so we can help you get more attention for your flower shop or any small business.

Flyline Provides a Turn-key Twitter Services Management Solution for Florists

Twitter is one of the most used social media marketing tools today for small to medium sized businesses, including florists around the country. However, what happens is that most florists do not have the time to maintain their social media marketing activity because they are trying to just simply manage day-to-day operations.

However, some florists have realized the benefit of hiring a firm like Flyline Search Marketing who is an expert at managing social media marketing accounts and platforms as part of a comprehensive, turn-key Internet Marketing program that has seen their florist clients achieve new levels of web and store traffic, greater revenues, and enhanced brand reputation.

Our Twitter Services

Our current florist clients enjoy Twitter services as part of their Florist Internet Marketing program. Using Twitter can really help the client to connect with new prospective customers in a new way.

This is what each florist gets when they have Flyline as their Twitter manager:

• The Twitter account is set up and managed by Flyline social media staff.
• Flyline staff puts together daily tweets that are themed appropriately to the seasonal or holiday time frame. This may include news about specials or deals.
• Each tweet is professionally written and designed to generate a buzz around the florist’s business.
• Tweets may also include news about recent news release, new video on the florist’s YouTube channel, or new content on the florist’s website.
• The tweets are also focused on building natural in-bound links deep into the client’s website.
  
• Flyline staff also work on building the florist’s following and connect with other customers to encourage re-tweets.
• The Twitter account is integrated with other social media platforms to instantly update, including status updates that appear on Facebook every time there is a new tweet.
• A button is also added to the website so that website visitors can quickly go to the florist’s Twitter page and start following the florist.

What We Can Do for Your Flower Shop

The Twitter service is part of our premium Internet Marketing program for florists:

·         Google Adwords Advertising Services – Search Network Campaigns

·         Google Remarketing Program

·         Google Mobile Campaigns

·         Google Places Account Management

·         Google Analytics

·         Google Conversion Code

·         Call Tracking & Recording Services, 5 Call Tracking & Recording Lines Included

·         Yahoo/Bing Sponsored Search Advertising Services (Mirrors Google Search Network & Mobile Campaigns)

·         Facebook Fan Page Account Set-up & Daily Account Management

·         Google Blogger  or WordPress Blog Account Set-up, All Content Writing and Blog Management

·         Internet Press Release Account Set-up, All Content Writing and PR Account Management

·         SEO Consulting Guidance

·         Website Content Guidance

This program offers values and, more importantly, quantitative results that all of our florists have enjoyed and that continue to use our program, year after year, because of the return on investment.

Are you ready to get started? Contact us now!

Flyline Search Marketing Offers Facebook Services

Facebook Fan Pages give business owners, like our own Peoples Flower Shops, an opportunity to connect with new prospective customers and existing clients in a whole new way.

 When it comes to the new level of engagement that customers expect from those they partner with on products and services, your Facebook fan page provides a great tool for communicating new service and product offerings as well as a way of learning more about who shops with you and what they need or want.

Why Facebook?
The biggest reason why is that Facebook is now the Number 2 most visited website in the world, so that is where your audience is looking weekly and even daily for information. That means you need to be on there with a fan page!

It is a way to get in front of a targeted audience and find those looking for your services and products when they may not be using a search engine but instead relying on what their friends like on Facebook.

You can use it to advertise specials and new products while also including pictures and videos to further engage your audience who now comes to expect that type of content.

Our Facebook Services 
Each of our clients that purchase our comprehensive Internet Marketing package benefit from our turn-key Facebook account management program, which includes the following:

• Build the main Facebook fan page. 
• Create custom fan tab pages, which further expand the amount of information you can include, including products, services, special offers and more. 
• Manage comments and posts on your fan page, updating regularly. 
• Link other social media efforts with Facebook, including press releases, blog posts, and tweets as well as any new content to your YouTube channel if you have one. 

Ready to Get Started? 
The total cost of our comprehensive Internet Marketing suite of services is generally far less than what most Internet Marketing pay per click firms charge just for managing a Google AdWords program. Our program provides so much more because we are focused on managing programs that produce quantitative results.

Our clients have experienced a significant increase in website and in-store traffic, enhanced brand recognition, and increased revenues after starting their Internet Marketing program, including the addition of social media tools like Facebook. Find out what we can do for you in terms of creating and increasing your fan base! Contact us today!

Why Pinterest for Florists?

While many businesses may just assume Pinterest is for crafty moms and burgeoning entrepreneurs, the social media site is rapidly growing in interest for local and national businesses as a way to share ideas with customers and potential customers and help position themselves as the go-to business for a particular product or service.

This presents a lot of opportunity for florists to get in front of consumers who are thinking about flowers for any number of reasons:

• Wedding flowers and event flowers
• Flower décor for the home
• Flower arrangements for gifts, holidays, and special occasions
• Flower and plant care
• Gift ideas and gift baskets

Utilizing both vibrant and attractive pictures as well as informative content, many florists now recognize the value of joining Pinterest.

The Carithers’ Pinterest Account

The Pinterest account is designed to build the buzz around Carithers and get more consumers in the Atlanta area as well as across the country thinking of Carithers as the premier florist to work with on an event, wedding, or gift.

The professional social media marketing team at Flyline creates Pinterest photo boards that are themed to the season and holiday opportunities related to the flower business. 

Each Pinterest board is filled with high-quality flower images all of which include alt tags and embedded links to increase the inbound links to the website and drive traffic and revenue for Carithers.

To date, the use of the Pinterest channel has been successful for Carithers with many users re-pinning pictures and content, which means viral opportunities to further grow this florist’s local and national market share. 

Better yet, the social media marketing channels are linked so that information and updates are shared for maximum coverage with minimal resource outlay.

Are you ready to see what the power of social media marketing can do for you? Contact us today to learn more about our Internet Marketing programs for Atlanta’s small business owners. 

The Benefits of Blogging for Your Business: A Case Study of Carithers Flowers

Numerous articles have touted the benefits of blogging, including many of our own blog posts, which have reported the traffic gains and revenue increases that our clients have enjoyed from adding this tactic to the Internet Marketing program they have with Flyline Search Marketing.

This blog post provides a case study on Atlanta-based Carithers Flowers, a longtime customer and firm believer in the power of blogging as a channel that drives their ongoing increase in clients and profitability as well as a tool that has enhanced their brand’s credibility.

About Carithers Flowers

Carithers Flowers was started in 1973 by founders, Larry & Jane Carithers.  Their customers and partners include many Fortune’s 1000 companies, well-known retail brands, celebrities, and families who have patronized Carithers for three generations. 

Award-winning florist, Charles Carithers perpetuates the customer focused tradition.  The Carithers’ difference is to help their customers recognize, celebrate, and share the special moments and special people in their lives.   

The Results of Blogging for Carithers Flowers

Over the past four years of blogging for Carithers Flowers, Flyline has measured the efforts and found that blog traffic on the Carithers blog has grown from approximately 2,500 visits in 2009 to more than 60,000 visits in 2013.

Clients of Carithers have noted how much they enjoy reading the relevant content that is tied to upcoming holidays, seasonal events, occasions, flower and plant care and gift ideas just to name a few of the subject areas that the blog covers on a weekly basis.

Carithers Flowers is now making flower sales directly from their blog. In this way, the blog serves as a nice supplement to the website and a great way to enhance the value of other social media platforms they are currently using. 

The blog is integrated with Twitter and Facebook to send out status updates every time a new blog post is published. 

This also provides an incredible way of increasing their information indexing capabilities with search engines, especially every blog post is embedded with keywords within the article as well as its tags and categories.

Are You Ready to Start Blogging?

If you are ready to start blogging and put the experience of our team to work for you, be sure to contact us now to find out more about our blogging services. 

Our site shows you our portfolio of success to illustrate how blogs can provide you with additional ways to build your brand and attract more clientele whether you are a florist, auto dealership, or any other small to medium-size business.

We also have blog package pricing examples to show you just how cost-effective it is to get started with blogging now!

How Blogging Benefits Your Business

The benefits of blogging are widely covered in online marketing media, including this recent article from Search Engine Watch this month. 

In this article, it listed some key benefits that blogging can accomplish in terms of helping you with your visitors, which are a mix of current customers, potential customers, and other types of stakeholders interested in what you are doing.

The article noted these key benefits:

• You are reinforcing that you are an expert on a particular field, product, service or topic so that your audience trusts you and feels good about doing business with you.
• You become a go-to source for important information that also is shared with others for viral opportunities to expand your target audience.
• Your content helps to convert visitors into customers by convincing them of your ability to meet their needs.
• You build traffic through search engine optimization because the search engines see regular updates of fresh, relevant content, helping you organically move up in the search engine rankings.
• You market yourself without spending considerable money. As a low-cost online marketing tool, blogging pays back a sizable return.

Case Study Success: Carithers Flowers

We have a number of prime examples of why blogging benefits your business as we have seen our customers in the florist business bloom in their growth thanks to Internet Marketing tactics, such as blogging.

One example is Carithers Flowers in Atlanta, Georgia. Over the past four years of blogging for Carithers Flowers, blog traffic on the Carithers blog has grown from approximately 2,500 visits in 2009 to more than 60,000 visits in 2013.

Carithers Flowers is now making flower sales directly from the blog. It serves as a significant supplement to the website and has become a great way to enhance the value of other social media platforms used by the company, including Facebook, YouTube, and Twitter.

Additionally, the blog has served as an excellent way of increasing the client’s information-indexing capabilities with search engines. 

For example, blog topics are carefully selected based on seasonal events and holidays that offer promotional opportunities as well as opportunities to incorporate keywords that consumers are often using during certain times of the year.

Weekly blog posts also provide a way to get search engine attention and priority as the ongoing content updates show an active, vibrant site and provide a wealth of information for visitors on various topics related to holidays, seasonal events, gift giving and care of flowers and plants.

With an attractive blog format, informative content, and beautiful pictures, it’s no wonder Carithers Flowers has nurtured such success with its blogging. 

The visitor numbers are continuing to grow thanks to a well-thought out and implemented blogging strategy.

Looking to reap your own success with blogging? Contact us now to learn how.