Social Media Strategy to Boost Your Business

It is 2012 and most businesses big and small are online. Chances are you and your business are too but there is more to it than just being there. After all, just because you built it doesn't mean they will come.

 

Sometimes, you need to go out there and find your customers and fans. Most importantly, you must build your reputation and show others why you are the best in the crowd.

 

Social Networking

 

What do Facebook, Twitter, Google+ and the mobile platform Four Square all have in common? A lot of people use them. In fact, there are millions of potential customers that do every single day.

If you have not already done so, be sure to make a business page for these and other social networking sites:

  

• Facebook: When making a Facebook page, don't register for a 'business account.’ Instead, make a 'fan page' as you will be able to better custom tailor the 'fan' experience when they wander onto the page. Remember to constantly update and post on the page as these will show up on all 'fan' walls and be shared with their friends who may be intrigued with your 'fan page' and decide to become your fan as well.
• Twitter: Chances are you have a Twitter account because it's fun to share the little things with all your friends as they do with you. Of course, if you have tons of followers you may very well be the most interesting man or woman alive and that's cool, too. From a business perspective, it's just another way to share your thoughts as a business to fans and potential customers. It’s also a way to build a following and interest more people in what your business has to offer them.
• Google+: With Google+, you are just reaching out to yet another online community, which is great for business and gives you access to a whole different group of people who may be interested in your products or services.
• Foursquare: This one is different because it is a completely mobile social networking experience. With the right strategy and outreach, your businesses presence on here can really boost your reputation and customer base as mobile is becoming one of the fastest growing ways in which to interact and engage with customers and potential customers.

 

These and other social networking sites are a must for businesses in the 21st century and though it can be time-consuming and feel like hard work, you will undoubtedly see a boost in your business.

 

However, if it is in fact just too time-consuming, remember that there are companies that specialize in these types of things and, at Flyline, we can deliver a custom social media strategy as part of our Internet Marketing expertise that is proven to deliver the results you want.