Positioned for Success: Your Best Tips for Succeeding on Twitter and Facebook

As we move swiftly into our second decade of the century, we are reminded of just how important it is to have a strong social media presence and strategy to succeed in today’s ever-increasing competitive business environment. Social media can no longer be ignored. Businesses that do not fully utilize these social media platforms risk being left in the dust by competitors that do understand and appreciate the essential tools of smart social media networking.

Jump into Social Media Success

CBS News recently ran an online article by Dave Johnson which highlighted five steps a company should take to achieve an influential and successful social media campaign. He outlined the steps and goals a company should take to ensure they are on the forefront of this ever-growing social media revolution. Companies should view these tips and see how they can position their business for increased growth and development through a well thought-out strategy and social media campaign that capitalizes on effective communication and customer product and service promotion:

Become a Household Name: The success of your social media campaign depends on developing and establishing a strong presence within the right channels to engage your customer base. Establish business pages on sites such as LinkedIn and Google+ as well as Facebook and Twitter to begin the process of building a strong customer following.
 
Rate Your Success: Analytical tools such as Google Analytics as well as packages, such as Hootsuite, can quantify your results and give you a detailed daily analysis based on hits and customer origins. Dave Johnson suggests that, if your resources allow for a professional social media strategy, you should consider engaging a company, such as SayItSocial.com, to handle determining your rates of success. 


Professional Services: As with determining your success rate, if your budget allows, consider engaging a professional social media team to create and implement a savvy and persuasive social media campaign. Oftentimes, your current employees are not equipped to handle the onslaught and responsibilities of a comprehensive campaign. In addition, running a large-scale social media campaign can take away from their regular duties and diminish other aspects of your company’s performance. This is a particular specialty of Flyline Search Marketing with extensive quantifiable results among our growing clientele.

Let the World Know What You are Up To: On your next trip to the printers, be sure to add links to all of your printed material. This should include brochures, web sites, flyers, business cards and any other sources of communication. The more you can advertise your presence the better.
 
Define Success: You must establish and set goals with your social media campaign. There are no cookie-cutter outlines to follow.  Each business must develop a comprehensive business plan that addresses their unique social media needs and define clear objectives from within this plan.