Should You Try Google Adwords On Your Own?

Flyline Search Marketing

Atlanta, Georgia

1-866-258-5511

Flyline Search Marketing is a full service Internet Marketing Agency. Our main office is located here in Atlanta, Georgia.

(www.FlylineSearchMarketing.com)

We have recently been contacted by a number of companies who have been attempting to design and manage Google Adwords campaigns on their own. Each time we take one of these calls, the message is almost always the same. First, the client tells us how much time this activity is consuming and that they are finding they simply do not have time to manage these programs. Second, they always seem to mention that they don't truly understand the process very well. What seemed easy at first has turned out to be much more complex than we imagined. Then, they finally get into the real nuts and bolts of why they called our firm. The real reason is, the program worked for them initially. It drove some leads and they liked the result. Now, more competition has moved into their advertising catagory. Their ads aren't producing the leads and new clients they once did and they don't know what to do to fix the problem.  

Folks, you honestly need to hire a Google Adwords Certified Partner, like Flyline Search Marketing. Google Certified Partners have been through extensive training. They generally manage a large portfolio of Google Adwords users and have experience in properly designing programs that produce results. Flyline Search Marketing has a tremendous background with Adwords and has custom designed programs for many firms around the United States. We have handled major ecommerce firms (Do Your Own Pest Control, Carithers Flowers), large training organizations (Center For Leadership Studies) and many small to medium sized businesses seeking to reach local customers in their area. Our program designers focus on generating "Sales Conversions." When we ask most of the do it yourselfers what they focus on, they say, "Clicks." Folks, you do need to generate high quality sales leads and that does required clicks to occur, but, clicks cannot be your central focus. 

In order to acheive higher click through rates, generate more high quality sales leads and create actual sales conversions, you really need to hire a Google Adwords Certified Partner. Flyline Search Marketing makes it a priority not only build superior Google Adwords programs, we also expend a great deal of energy on educating our clients in the fine art of Internet Marketing. One hint we will give to the do it yourselfers. When you design your Google Adwords campaigns, make sure your Google ads are themed appropriately and matched to the correct page of your website that specifically talks to the subject matter of your Google ads. We call that creating "Synergy."

One more tip. If you are currently using pay per click, and  utilizing Google Analytics, Google Conversion code and Phone Call tracking and monitoring, you are not going to be able to maximize the value of your program. Leaving out these critical elements means you will spend more money on your pay per click program than is necessary. Again, we encourage you to hire a Google Adwords Certified Partner. If you are using a certified company, you should expect them to share actual Google reports, analytics and conversion data with you.

One last thing. In order to be successful with Internet Marketing. You must have a solid website. Your website must be search engine optimized to ensure it effectively produces organic traffic. 

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