Importance of Social Media, Blogging & Article Marketing

Facebook, Youtube, Linkedin, Myspace, Twitter, Google Blogger, Wordpress Blogging, Ezine Article Marketing

Have you set up accounts on these Social Media, Blogging or Article Marketing sites for your business yet? If so, what kind of results have you seen thus far? We are very open to your comments so please send them to us at Flyline@bellsouth.net. If not, why not? 

Flyline Search Marketing

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Before you set up these accounts we suggest that you need to sit down with your business associates and especially your marketing team and determine what your specific business goals are. It is incredibly important to your business to ensure that your marketing efforts and even more importantly your marketing expenditures are targeting to the right advertising mix.

What Are Your Companies Marketing Goals?

1. Driving Traffic To Your Web Site
2. Lead Generation For Your Sales Team
3. Trying To Increase Brand Awareness
4. Increasing Sales To Drive Higher Revenues
5. Securing More Market Share

All of the above are certainly worthy goals. All of the above are absolutely great things to focus your team's energies around. The biggest problem most business owners have is, we want to accomplish them all right now. The second biggest problem we have is, we don't have the available marketing funds to actually pursue these important business elements. 

What does any of this have to do with Social Media Marketing, Blogging or Article Marketing? Well, let me share a couple of thoughts from my point of view. 

Facebook

If every employee you have creates a Facebook account and creates a link to your main web site and to your company blogs your firm will benefit organically on the Search engines. If your firm creates a facebook fan page and actively markets it's presence, your firm will benefit. The search engines give high relevance to Facebook and links from Facebook. Your fan page helps increase brand awareness and also helps to generate much needed links to your web site and blogs. The traffic created by your Facebook efforts virtually costs your firm nothing to produce. 

Youtube

Streaming Video has become incredibly popular with people all over the World. In fact, Youtube is now the third most visited site in the World. Should your firm create a Youtube account? Absolutely! Not only an account, you need to create a Youtube channel. Take a look at the Youtube Channel we created for our firm Flyline Search Marketing (http://www.youtube.com/FlylineSEMvideo). The cost of producing Youtube videos is extremely low. The Youtube account set-up is actually free. The reach of Youtube is amazing. Build Subscribers, Friends and Links for very little expense.

Twitter

If you haven't tried Twitter, you absolutely must. Take a moment and visit my personal Twitter account (http://twitter.com/MarkWLein). This account was created approximately 6 months ago. At this point the site has a very strong Google Page Rank (4). The followers that I have are all interested in seeing my Tweets and communicating directly with me. Twitter is now the 11th most highly visited site in the World. The search engines really like Twitter. Links that are displayed with your tweets often end up being indexed by the search engines. We see Twitter as first and foremost, an incredible communication tool. It introduces you to other business owners with an interest in getting to know you. The other attributes like, new in-bound links, potential increases in brand awareness, possible new business leads, are all just wonderful side effects of a tremendous communications web site. Great job Twitter!

Long story short, your firm must participate in the game. You cannot allow your competitors to build their Social Media programs while your firm sits on the sidelines. Now for the really important piece. You really should seek out the services of a professional SEO and Social Media Marketing firm to help you with this process. One huge mistake made by businesses all over the country is to create Facebook, Twitter, Youtube and Linkedin accounts, Google Blogs and Article marketing sites, then not use them consistently. The Search engines do not reward part time bloggers, part time article writers or people who simply set up a Social Media account then ignor it because they are too busy to manage it. In fact, creating all these sites and then doing a poor job of maintaining them may actually be worse organically than never creating them in the first place.

Let me hear your thoughts? Send your emails to flyline@bellsouth.net.

Flyline Search Marketing Social Media Sites

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