New Radio Advertising Program Enhances Ongoing Marketing Efforts for A&A Safe, Lock and Door

In looking for ways to further the marketing efforts we make for our clients, we have expanded our Internet Marketing platform to include traditional marketing channels that further the overall effort and reach out to potential customers in different ways.

Recently, we began a radio advertising and marketing campaign for local Atlanta, Georgia business, A&A Safe, Lock and Door.

About A & A Safe, Lock and Door
Before we tell you what we’ve been doing for the company, let’s get to know them a bit better. A & A Safe, Lock and Door Co./A & A Door Co. was established in 1987. The company specializes in residential, commercial and industrial sales, service, and repair. The professionals at A & A are adept at working with a wide range of safes, locks, keys, locksmiths, garage doors, openers, entry doors, gates, dock equipment, security alarms, CCTV, access control, disable access and panic bars.


With two locations, they cover numerous counties within Georgia, including Barrow, Bartow, Butts, Carroll, Chambers, Cherokee, Clayton, Cobb, Coweta, Dawson, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Hall, Haralson, Heard, Henry, Jasper, Putnam, Lamar, Meriwether, Newton, Paulding, Pickens, Pike, Rockdale, Spalding and Walton. For more information, check out their website at http://www.aaofga.com/.

Our Radio Strategy for A& A Safe, Lock and Door
The radio ad is set up to run on WSB Atlanta's best radio channel. In addition to this service, we have already provided a number of our effective services to A&A Safe, Lock and Door, including Google Ad Words, as well as Yahoo and Bing's sponsored search and completely designed the company's internet marketing plan, and its website also handling all of its content and giving SEO guidance.
The radio campaign is a way to open the eyes of other businesses and potential customers of A&A Safe, Lock and Door to the company’s Internet presence. In promoting the business via the radio, and attempting to herd businesses interested in learning more about the quality work that A&A Safe, Lock and Door conducts towards the company's website, we have already observed an increase in the company's website traffic.

Our Marketing Approach and Client Philosophy
At Flyline Search Marketing, we understand that every company and potential client's needs are different, some need traditional advertising plans and others need to advertise on the internet and through social media, some need or want to use both methods of advertising. Some companies have a strict budget and others can afford to be more frugal with the costs and spending.

With this in mind, we incorporate a very specific result driven marketing strategies so as to use a company's funding and our resources properly for the job at hand. All of our marketing channels are tracked and carefully watched so that we can assess their effectiveness and make changes if needed to maximize the efficiency and effectiveness of our marketing. Check us out and see what we can do for you!

Flyline Search Marketing Creates New Website for Anytime Fitness of Roswell

The goal of any business that now turns to the Internet to reach its target audience is to convince them that they are the right business to work with, so the look and feel of that Internet presence must should credibility, professionalism, engagement, relevance and authenticity.

And, nobody knows that more than a fitness company that is in business to look good. So, in the same way, they want their Internet presence to make them look good and convince potential customers that this fitness business will make them look great.
Working on its Marketing Fitness
Recognizing this critical success factor of Internet Marketing is Anytime Fitness located in Roswell, Georgia. Recently partnering with Flyline Search Marketing on a new website, the new site is now delivering a marketing knockout for the franchise owner.

The website has some great features:

• A streamlined, user-friendly navigation system with simplified menu of pages;
• Engaging, fresh, regularly updated and search engine optimized website content, including client testimonials and reviews;
• A wide range of visual content, including photos and video content supplied from its YouTube channel;
• A Twitter feed;
• A Find Us on Facebook link that makes liking their Facebook Fan Page a snap; and

• Social Media engagement gadgets that make it easy to share the website or its content on your Facebook page or timeline, to Tweet about it, or apply your Google +1 preference with just one click.

All About Anytime Fitness
Anytime Fitness is one of many franchised location connected to the fastest-growing chain of 24-hour fitness centers in the United States. The location offers a wide range of fitness and wellness activities:

• A full-service gym with comprehensive strength and condition equipment;
• Treadmills, stair climbers, and elliptical;
• Versa climbers and spinner training bikes along with spinning classes;
• Boxing and kickboxing equipment;
• Entertainment throughout the gym, including TVs with DVD players and wireless Internet;
• Personal training and sport-specific training;
• Martial arts and kickboxing instruction;
• Yoga;
• Boot camps;
• Cardio theater;
• Tanning; and

• Corporate wellness programs.

Fast Results—Are You Ready to Get into Internet Marketing Shape?
In the marketing regimen created to revamp the Anytime Fitness site, the results are already starting to show, and they look great! Rave reviews and compliments are coming into the gym about how great the website looks not to mention membership rates are already on the rise!

Are you ready to make the switch in your marketing regimen by upping your marketing fitness results with a targeted, organic Internet Marketing strategy that gets results like it has for Anytime Fitness and all of Flyline Search Marketing’s clients throughout the United States? Call us now and we’ll customize an Internet Marketing strategy that fits your goals!

Authenticity: The Most Important Ingredient in the Social Media Recipe

Regular stories illustrate just how far off base big companies that claim to be experts on marketing are when it comes to their social media strategy. Traditional marketing techniques might have made it easy to be slick, making claims of being the newest, best, or highest value. Not so in the land of social media!

 

This is unknown territory for so many companies that believe they simply have to have a Facebook fan page, a blog, and a Twitter account and then can say whatever they want. Wrong! Social media is about interaction and, in order to engage and inspire the audience out there, you have to win their trust. And, that starts with authentic messages. Otherwise, the result of social media efforts will be lost credibility and a high level of scrutiny that will be difficult to recover from.

  

Building Trust through Authentic Messaging and Actions
Here are some ways to be authentic in all your social media messages:

• Attempt to solve customer issues without resorting to language where they quickly realize all you are doing is trying to sell them your product or service.
• Be quick to respond and offer answers to questions that appear on your social media channels from customers. It shows care and concern for their needs. Be sure to make your answers as relevant as possible rather than sympathy gestures.
• If a problem arises from a use of your product or service and a customer complains via social media, don’t ignore and hope it disappears – it’s social media so it’s there forever. Instead, respond immediately and make a proactive effort to resolve the problem. You may then find that the customer uses the same social media channels to tell everyone else how helpful and attentive you were when it came to solving their problem.
• Ask questions of your audience to find out what they are interested in and what they are thinking about. Listening goes a long way toward creating an authentic experience for customers.
• Be sure to regularly thank your audience for their trust and business. While it sounds simple, most companies do not spend time actually saying, “thank you.” It makes an incredible difference in the mind of customers who often feel they are taken advantage, manipulated, or simply unappreciated.
• Keep the messages and dialogue going. If you disappear and then come back only to disappear again, customers are not sure of just how much you are really involved or concerned in what they want or what you are doing to secure their loyalty.

 

Reaching Out for Expert Social Media Advice

Sometimes it helps to bring in a partner who understands how to leverage social media in an effective and genuine way to help you take a more engaging approach with customers. What do you find the most challenging about trying to be authentic with your customers through these channels? Let us know as we would like to share your experience with others.

 

Small Business Owners and Entrepreneurs Still Making Social Media Mistakes

A recent article shows that, despite more business owners and entrepreneurs showing enthusiasm and well-meant strategies for social media, mistakes are still at an all-time high that is according to Guy Kawasaki, Founder of Alltop.com, bestselling author on social media, and speaker.

 

Here are some interesting insights from this social media and social marketing thought leader:

• Social media is really more about effort than expense.
• Test the waters of social media yourself by creating a personal account on Facebook, Twitter, and/or Google+. If you are going to eventually use these for your business, a great way to understand what they do and how they work is to try them out yourself on a trial basis. Otherwise, you can’t really create goals and objectives on how to use them or understand what an Internet Marketing company can do for you if you haven’t first educated yourself.
• Make sure you have something that is great to talk about. Otherwise, great marketing can’t happen.

• Google+ has a lot to offer businesses and provides a better way to edit what has been done rather than dread the fact that once something is out there, you can’t change it.
• Businesses need to realize that search engine, SEO initiatives, and social media are all merging and working together, so it no longer makes sense to look at them separately.
• Too many businesses put out horrible content just for the sake of hoping they get some SEO leverage out of it. Website visitors want good and valuable stuff to read, so they will return again and again to those sites and businesses that provide it and make their life easier. Those that are driven to rely on horrible content stuffed with keywords will be left wondering why no one comes to their site.

SEO Skills Wanted

Another article further noted the importance of developing certain SEO skills or finding an Internet Marketing partner who can deliver these to better leverage the power of online marketing and social media:

• Technical SEO: This means knowing more than keywords and on-page optimization; it’s about server-side settings, sitemaps, rewrites and more.
• Social Media Marketing: This goes beyond maintaining accounts on YouTube, Twitter, and Facebook; it’s about “creating fan acquisition strategies, working on building Twitter followers, and optimizing videos on YouTube.”
• Link Building: This involves everything from directories, association sites, and credible PR sites to social media platforms and pages.
• Usability and Information Architecture: As the article stated, “Learning about information architecture is critical as well since it’s all about how you organize content on your site, decide on your folder structure, and how you label elements on your site.”
• Content Marketing: This is what engages users and turns them into reoccurring visitors to your site. Therefore, it is important to understand and develop skills around content creation and content distribution.

 

Those that do not have these skills or do not partner with the right Internet Marketing firm are making a big mistake and losing out on considerable opportunities to achieve a better Web presence, greater customer base, and sustainable revenues. Flyline can help you by providing these skills for you while you take care of servicing your new customers and growing your business.

 

Small business owners can gain a real advantage when they take the time to explore the potential changes and opportunities available within Internet marketing. We’ve gathered some of the top trends noted by some of today’s great minds in Internet Marketing to help readers stay on top of the coming changes and direction for marketing online through social media, SEO tools, and Google AdWords.

 

 

Hot Trends that Bring Opportunities and Challenges

 

Recently, National Positions, a SEO company and Internet Marketer, released its list of Internet Marketing Trends. Here is a summary of their list:

• Value-based marketing focuses on performance and metrics rather than just rankings and traffic numbers.
• Rich snippets are where Google will provide a summary of your website so people do not have to click on the website to find out. That could be good but it could hurt you as well, depending on how convincing the snippet is, and it could potentially reduce page views.
• Vanishing data includes a strategy where Google will not make as much available in terms of your website in Google Analytics so it will take longer to find the key performance indicators you need to determine if your tactics are working.

• Maturing mobile marketing, including ongoing growth, is important, especially in the mobile search area, which will require mobile optimized website strategies.
• Local search marketing will increase exponentially, including local search and Google Local, in which companies will have to rethink how they position their online marketing for local searches.
• Social media will meet search marketing at the intersection of Google+ in which strategies will need to be able to integrate across all platforms.
• Video content will grow in importance, especially in the area of mobile and greater interactive video content to gain brand engagement with users.
• Online reputation must be maintained so it is important to pay attention to any reviews and comments posted by unsatisfied customers. Consumers look to these reviews as one of the main influences on their decision-making before pursuing any product or service.
• New leads will need to be cared for in a way that shows their value, which means greater and faster response times to the leads that come your way.

• Link diversity will become more important than simply having a basic linking strategy when it comes to search engine presence. This means varied anchor text links and reciprocal linking that meet search engine crawlers’ exacting specifications.

Other Noteworthy Internet Marketing Trends for 2012

 

Another article also offered some noteworthy trends:

 

• Online reviews are also excellent sources for understanding customers. Reading the types of reviews left on your site as well as on those of the competition or even on independent forums and social media sites provides a way to get into your customers’ heads and understand what makes them tick and what it is that they do and do not like in products and services. This is research material that is free for the taking rather than having to conduct expensive and time-consuming surveys. Make the most of it!
• Cloud computing is growing in importance and going mainstream. The benefits of moving to the cloud income low costs, more accessibility, scalability and some improvements in security.
• And, speaking of security, site security is very critical, especially with so many hackers on the loose. It is of the utmost priority to protect your data and intellectual property from customers as well as what you have developed.
• Lastly, apps are all the rage so it is becoming a revenue tool to help many small businesses gain attention for their products and services not to mention make money from developing the app.

 

What Trends Do You See?

 

Tell us what trends are impacting you and how you are approaching them. At Flyline Search Marketing, we keep our eyes open and ear to the ground so that we can help our clients adapt and be ready to take advantage of these trends.

 

Building a Better Social Media Brand

If businesses have one goal in mind for 2012 it should be the push for content marketing and social media marketing to achieve greater success through networking. Building a personal brand will shape and determine your success rate for 2012 and ensure an increase of growth for now and beyond.


Forbes.com offered tips from 30-Minute Social Media Marketing, by McGraw-Hill in 2010 and Content Marketing for Dummies by Wiley in 2011 to offer a comprehensive set of skills and ideas to assist companies with continued growth and success within the social media realm.

 

Discover Your Target Audience
Begin taking steps to determine your target audience. Forbes.com suggests visiting sites like Google.com and search probable key words to discover similar brands, content, and businesses aligned to yours.

• Click on these links and explore the multiple sites to learn where your target consumer spends his or her time and money.
• Utilize this time as a fact-finding mission to listen in and see what consumers are saying about these products or services.
• Take the time to learn what topics are interesting them and why it has value.

Businesses can use this information to increase their own strategies and position their product or service to its best advantage.

 

A Journey Begins With One Step: Building the Bridge to Success
Your best strategy to developing a successful social media campaign begins by a formulating a concept and determining how to position your brand within the market:

• Determine the factors that will influence and impact your principal message and shape your national and global image to tailor your specific meaning to your target audience.
• The process of developing customer loyalty and product commitment takes time. Customers have certain expectations and demand a clear message.

• Find a position and stay on course by delivering and promoting a consistent message.

Be a Member of the Team
The idea of social media and how it works for businesses thrives on the idea of engaging your target audience and becoming a dynamic partner in active dialogue. Forbes.com proposes businesses “apply the 80-20 rule of marketing” and avoid self-promotion as your primary activity. Your efforts will be transparent and thus will reflect poorly of your social media skills.

 

The idea of social media is about strengthening bonds and developing relationships with your core audience. Businesses who set a goal to engage their customers in a real-life give and take can expect to expand their business and revenues in a positive way.

 

Now That is Interesting
One step to generating hits and expanding your web presence is by increasing your blogs with fresh and relevant content that target your core audience. With each blog post, you can increase the possibility of better Google positioning through keyword searches.

And, with interesting and fresh blog posts there is a good likelihood a user will share these links via LinkedIn and Facebook as well as other media sites to expand your influence and promote your brand.

 

Bringing it Home

A business must focus on capturing the attention of their target audience and marketing their product in such a way as it does not seem forced. By allowing a natural progression of brand promotion through careful marketing a company can expect to develop and faithful and loyal following. Ask us how we can help you bring customers into the fold.

 

Positioned for Success: Your Best Tips for Succeeding on Twitter and Facebook

As we move swiftly into our second decade of the century, we are reminded of just how important it is to have a strong social media presence and strategy to succeed in today’s ever-increasing competitive business environment. Social media can no longer be ignored. Businesses that do not fully utilize these social media platforms risk being left in the dust by competitors that do understand and appreciate the essential tools of smart social media networking.

Jump into Social Media Success

CBS News recently ran an online article by Dave Johnson which highlighted five steps a company should take to achieve an influential and successful social media campaign. He outlined the steps and goals a company should take to ensure they are on the forefront of this ever-growing social media revolution. Companies should view these tips and see how they can position their business for increased growth and development through a well thought-out strategy and social media campaign that capitalizes on effective communication and customer product and service promotion:

Become a Household Name: The success of your social media campaign depends on developing and establishing a strong presence within the right channels to engage your customer base. Establish business pages on sites such as LinkedIn and Google+ as well as Facebook and Twitter to begin the process of building a strong customer following.
 
Rate Your Success: Analytical tools such as Google Analytics as well as packages, such as Hootsuite, can quantify your results and give you a detailed daily analysis based on hits and customer origins. Dave Johnson suggests that, if your resources allow for a professional social media strategy, you should consider engaging a company, such as SayItSocial.com, to handle determining your rates of success. 


Professional Services: As with determining your success rate, if your budget allows, consider engaging a professional social media team to create and implement a savvy and persuasive social media campaign. Oftentimes, your current employees are not equipped to handle the onslaught and responsibilities of a comprehensive campaign. In addition, running a large-scale social media campaign can take away from their regular duties and diminish other aspects of your company’s performance. This is a particular specialty of Flyline Search Marketing with extensive quantifiable results among our growing clientele.

Let the World Know What You are Up To: On your next trip to the printers, be sure to add links to all of your printed material. This should include brochures, web sites, flyers, business cards and any other sources of communication. The more you can advertise your presence the better.
 
Define Success: You must establish and set goals with your social media campaign. There are no cookie-cutter outlines to follow.  Each business must develop a comprehensive business plan that addresses their unique social media needs and define clear objectives from within this plan.