Building a Better Social Media Brand

If businesses have one goal in mind for 2012 it should be the push for content marketing and social media marketing to achieve greater success through networking. Building a personal brand will shape and determine your success rate for 2012 and ensure an increase of growth for now and beyond.


Forbes.com offered tips from 30-Minute Social Media Marketing, by McGraw-Hill in 2010 and Content Marketing for Dummies by Wiley in 2011 to offer a comprehensive set of skills and ideas to assist companies with continued growth and success within the social media realm.

 

Discover Your Target Audience
Begin taking steps to determine your target audience. Forbes.com suggests visiting sites like Google.com and search probable key words to discover similar brands, content, and businesses aligned to yours.

• Click on these links and explore the multiple sites to learn where your target consumer spends his or her time and money.
• Utilize this time as a fact-finding mission to listen in and see what consumers are saying about these products or services.
• Take the time to learn what topics are interesting them and why it has value.

Businesses can use this information to increase their own strategies and position their product or service to its best advantage.

 

A Journey Begins With One Step: Building the Bridge to Success
Your best strategy to developing a successful social media campaign begins by a formulating a concept and determining how to position your brand within the market:

• Determine the factors that will influence and impact your principal message and shape your national and global image to tailor your specific meaning to your target audience.
• The process of developing customer loyalty and product commitment takes time. Customers have certain expectations and demand a clear message.

• Find a position and stay on course by delivering and promoting a consistent message.

Be a Member of the Team
The idea of social media and how it works for businesses thrives on the idea of engaging your target audience and becoming a dynamic partner in active dialogue. Forbes.com proposes businesses “apply the 80-20 rule of marketing” and avoid self-promotion as your primary activity. Your efforts will be transparent and thus will reflect poorly of your social media skills.

 

The idea of social media is about strengthening bonds and developing relationships with your core audience. Businesses who set a goal to engage their customers in a real-life give and take can expect to expand their business and revenues in a positive way.

 

Now That is Interesting
One step to generating hits and expanding your web presence is by increasing your blogs with fresh and relevant content that target your core audience. With each blog post, you can increase the possibility of better Google positioning through keyword searches.

And, with interesting and fresh blog posts there is a good likelihood a user will share these links via LinkedIn and Facebook as well as other media sites to expand your influence and promote your brand.

 

Bringing it Home

A business must focus on capturing the attention of their target audience and marketing their product in such a way as it does not seem forced. By allowing a natural progression of brand promotion through careful marketing a company can expect to develop and faithful and loyal following. Ask us how we can help you bring customers into the fold.

 

Positioned for Success: Your Best Tips for Succeeding on Twitter and Facebook

As we move swiftly into our second decade of the century, we are reminded of just how important it is to have a strong social media presence and strategy to succeed in today’s ever-increasing competitive business environment. Social media can no longer be ignored. Businesses that do not fully utilize these social media platforms risk being left in the dust by competitors that do understand and appreciate the essential tools of smart social media networking.

Jump into Social Media Success

CBS News recently ran an online article by Dave Johnson which highlighted five steps a company should take to achieve an influential and successful social media campaign. He outlined the steps and goals a company should take to ensure they are on the forefront of this ever-growing social media revolution. Companies should view these tips and see how they can position their business for increased growth and development through a well thought-out strategy and social media campaign that capitalizes on effective communication and customer product and service promotion:

Become a Household Name: The success of your social media campaign depends on developing and establishing a strong presence within the right channels to engage your customer base. Establish business pages on sites such as LinkedIn and Google+ as well as Facebook and Twitter to begin the process of building a strong customer following.
 
Rate Your Success: Analytical tools such as Google Analytics as well as packages, such as Hootsuite, can quantify your results and give you a detailed daily analysis based on hits and customer origins. Dave Johnson suggests that, if your resources allow for a professional social media strategy, you should consider engaging a company, such as SayItSocial.com, to handle determining your rates of success. 


Professional Services: As with determining your success rate, if your budget allows, consider engaging a professional social media team to create and implement a savvy and persuasive social media campaign. Oftentimes, your current employees are not equipped to handle the onslaught and responsibilities of a comprehensive campaign. In addition, running a large-scale social media campaign can take away from their regular duties and diminish other aspects of your company’s performance. This is a particular specialty of Flyline Search Marketing with extensive quantifiable results among our growing clientele.

Let the World Know What You are Up To: On your next trip to the printers, be sure to add links to all of your printed material. This should include brochures, web sites, flyers, business cards and any other sources of communication. The more you can advertise your presence the better.
 
Define Success: You must establish and set goals with your social media campaign. There are no cookie-cutter outlines to follow.  Each business must develop a comprehensive business plan that addresses their unique social media needs and define clear objectives from within this plan.    

 

 

Merry Christmas & Happy Holidays!

Wishing You All A Very Merry Christmas!

2011 has been an incredible year for Flyline Search Marketing. We have blessed in so many ways. Thank you to all the clients who entrusted their Internet Marketing programs to our team. I pray that we exceeded your expectations in every way!

We hope that you enjoy a wonderful Holiday Season and that your days are filled with the blessings of time with Family and Friends. May the grace of our heavenly father be upon you all the days of your life. 

Merry Christmas,

Flyline Search Marketing Team

Satisfied Customers are Our Specialty

As a business provider, we have to continually ask ourselves if we are providing a high-level of quality service to our clients. Our proof that we provide outstanding service is with our returning clients. We are pleased to partner again this year with two exceptional companies, Rain Metal Systems, Inc. and American Roof Tech Systems, to assist them with their marketing needs.

Our Commitment to Customer Care

Each of these companies has put their faith in Flyline Search Marketing to provide them with exceptional service that promotes their businesses and positions them for increased success. Our Google Adwords program provides increased advertising to promote their business and sets the stage for increased revenue.

We work closely with our clients to develop key words and phrases to increase their “click rate” and generate interest in their company. Flyline Search Marketing is there every step of the way to ensure a successful Google Adwords campaign.

American RoofTec Systems

American RoofTec Systems provides commercial and industrial metal roof repair and services to the residents of the metro Atlanta area and surrounding counties. Their highly-skilled team of professional roofers repairs faulty gutters, galvanized roofs, aged roofs, ribbed roofs, standing seam roofs and more. 

In addition, they provide sealing, maintenance, repairs, and coating of metal roofs. American RoofTec Systems can be reached at 678.321.4410 to learn more about their services and built-in roof repair warranties.

Rain Metal Systems, Inc.

Rain Metal Systems, Inc. proudly offers rain gutter systems and metal roofs to the residents of North, West, and East Georgia, Tennessee, parts of Alabama and South Carolina. Rain Metal Systems, Inc. is a licensed, bonded, and insured company that specializes in metal roofs and rain gutter systems. 

They can be reached at 770.880.8080 or email them at sales@rainmetalsystems.com to discover the ways to protect and beautify your home.

Now is the Time     

Now more than ever it is important to develop a comprehensive marketing plan to fully promote your business to your target audience. Flyline Search Marketing is prepared to develop an inclusive marketing plan to increase your exposure and expand your business. Our staff of seasoned professionals is on the pulse of marketing trends and techniques to capitalize on the growth and development of your business.

Currently, we are offering a $100 advertising coupon for our new clients who sign a 12-month Google Pay Per Click advertising contract. Give us a call today at 1.866.258.5511 to learn about our marketing plans and be sure to ask about any additional current coupons or special offers we are running.

Leveraging Social Media for your Holiday Campaign

Using social media strategies to your firm’s advantage during the holiday’s can boost your sales and position you for an increase in exposure and revenue. Having a comprehensive marketing strategy in place before the shopping rush will maximize your sales goals and projections.  

• Real-Time Sales and Discounts: Create a marketing strategy that focuses on offering special hourly deals or day deals to attract customer attention and increase traffic. Exclusive social media discounts can be offered that reward users with extra savings on merchandise. Increase your social media muscle and sales by offering existing customers additional discounts by referring friends to your sites.
• Ask Real Questions: Use your social media outlets to engage your customers with questions of the day or hour. This can get a conversation started about a new or existing product or service. Two-way dialogue will encourage your customers to visit your site and can promote a new product to unaware customers at the same time. 
• Give Thanks:  Everybody likes to be appreciated and acknowledged for their efforts, especially customers. You can surprise your clients and customers who embrace your social media campaigns and send positive comments with gift certificates, secret savings, or a personal thank you to acknowledge their loyalty. 
• Tweak Daily or Hourly: The beauty of social media is it works in real-time. Use this feature to your advantage by tracking sales to see where you might want to offer extra discounts on products that are not moving.
• Repeat your Message:  Social media allows you to bump up your message on existing brands and products. Reinforce any print ad, radio message, or television commercial to promote and develop brand recognition and loyalty.

That Looks Like Fun

The spirit of the season gives you an opportunity to put a human face on your company. Think about posting holiday photos and local holiday community events your company is involved in on your social media site. Fun photo postings will engage your customers and allow them to see your thoughtful and playful side.

Facebook by the Numbers

The power of Facebook cannot go unnoticed by companies. According to Natalie Wood Ph.D., assistant director of St. Joseph’s University’s Center for Consumer Research, Facebook users spend more time between the hours of 9a.m. and 5p.m., using Facebook than watching television. This gives companies tremendous opportunities to reach consumers and develop brand recognition and promote sales. 

Did I Tweet That?  

Yes, you did. Twitter offers a great solution to continually feed your followers with relevant and fun information to increase their awareness of your company and brand.

M-Commerce Advantages

Mobile commerce has opened a world to businesses where they can engage with their customers as they are shopping. Customers are increasingly turning to smartphones to compare prices from competitors, research product availability, discover deals and pay for purchases.   

A Strategic Partner

At Flyline Search Marketing, we’re here to help you craft your holiday messages and continue working with you to provide campaigns and strategies geared toward expanding your reach and growing your market share. Contact us now to find out how having a strategic partner can help your social media and Internet marketing efforts.

Social Media Trends for 2012

The power of social media is here to stay. This cannot be overstated. In fact, it continues to grow at a rapid pace and companies must get on board the social media train to survive and thrive in the coming years. You can learn to harness this new medium and use it to your company’s advantage. Building a brand, advertising sales and specials, and creating a company image are all ways to use social media to your advantage.

There is not one department in your organization that cannot benefit from social media. Whether it is human resources and you are looking for the perfect applicant; an advertising department looking to broadcast the release date of your new product; or your publicity department looking to share how your company is donating money to a worthy cause. Whatever you are looking to share can be released via social media.

Where Social Media is Headed

The real goal is to look to the trends to see where we are headed with social media and how we can accurately use this to benefit our firm. Here are some insights from a Huffington Post article into the potential future of social media:

• Customer Service: Social media will continue to be on the front-line of customer service for 2012. We can quickly and effectively connect with our customers to receive praise on a well-received product, criticism on a faulty product, or just general dialogue. Whatever the case, social media facilitates better communications with our customers.    
• Approval Ratings: Social media sites are the benchmark for rating companies. Consumers can quickly scan social media sites to discover product reviews, customer resolution quotes, and customer feedback, good and bad.
• Videos: YouTube traffic and videos will increase a company’s presence and provide a platform for new product launch and information.
• B2B Sector: Social media will play an increasingly important role amongst businesses as each become aware of the benefits of online marketing.   
• Location Mapping: Mobile devices continue to increase the ability of a business to identify and locate potential customers at a moment's notice. This could literally mean a business could track a consumer’s location and drop sales advertising based on their immediate position. 
• Place of Business: The growing emergence of social media sites has opened the door for companies to sell their products on Facebook and other sites.
• Endless Opportunities: The cost to advertise on a social media is free. Your only charge for advertising is the labor associated with posting blogs and other relevant information. The substantial fees associated with television and radio commercials will drive additional businesses to social media sites where they can freely engage and advertise to their customers.  

What Do You See?

Please share your thoughts below on where you see the future of social media going for your business, industry, or the global environment. We’d love to hear from you!

Atlanta among the Top-Ranked Twitter Users in the Nation

Here, in Atlanta, we are known for our lush magnolia trees, our warm southern hospitality, and our beautiful skyline, but we are becoming increasingly known as a top-ranked city for Twitter usage. Now, it might have something to do with our savvy business sense, or just maybe, because we are southerners and we love to talk, but we have combined these two passions and become a leader in our nation’s use of Twitter.

According to influential Twitter.grader.com, Atlanta is ranked #5 in the world in active Twitter usage. Impressive. Clearly, we know and understand the advantages and influence of social media and we strive daily to develop our contacts and increase our market share.

Top Tweeters

But, Atlanta is not the only city jumping on the social media bandwagon to capitalize on the power of Twitter. The April 2011 issue of Men’s Health magazine lists Washington, D.C. as the nation’s top Twitter capital. This was based on a survey of the 100 best and worst town for Twittering.  

It is no surprise the people of our nation’s capital lead the charge in Twitter usage. The influence and sway of social media cannot be denied. Subtle texts that convey emotion, sentiment, and personal opinion can influence and increase a person’s or businesses profile or brand.

Social networking and social media brings the message to the masses and Twitter has become an increasingly popular way to reach a set of followers. They can be established clients, interested persons who have been introduced to your company through other social media outlets, or it can be a person just interested in what you have to promote. Either way, you can flex some serious muscle with the power of Twitter.

Twitter Power

Throughout the world, Twitter increases its dominance of social media. Businesses are increasingly connecting with their customers via Twitter and establishing contacts with customers to increase their market share.

In a recent online article, it discussed the evolution of Twitter and researched who was using Twitter. They reviewed a study by The Pew Research Centre and concluded there was a significant increase in Twitter traffic amongst African-Americans and Latino users. The report stated Latinos and African-Americans were twice as likely as their white counterpart to use Twitter. The report concluded urban residents as well were more likely to follow Twitter as were people living in rural areas.    

These are interesting findings and as more research is conducted into social media usage, we will continue to see how social media is working its way into our culture. As each city embraces Twitter, the United States will continue to dominate Twitter usage as companies look to increasing their market share with social media. 

And, with Atlanta being one of the foremost cities in the United States, we can be assured of a high ranking in any poll conducted. So, we will Tweet you there!

If you need help establishing a Twitter strategy or want to expand your social media marketing and Internet marketing capabilities, be sure to leave your interest or question below, and we’ll be happy to contact you on how Flyline Search Marketing can increase your presence.