What is LinkedIn and How Can it Benefit My Business?

While you may or may not be familiar with LinkedIn, this is a social media platform that you may want to consider for your business strategy. This blog post defines what this social media platform does and why it makes sense to add to your channels of engagement.

What is LinkedIn?

This social media platform is essentially a database of professionals that provides a way to categorize your professional career and business history by company and by your individual experience. It can also serve as a great search tool to find other

professionals and build a network that can help grow your business.

Why Does LinkedIn Benefit Your Business?

There are a number of ways that LinkedIn can help you and your business:

• It helps raise awareness and furthers your brand image through a professional profile that builds credibility and trustworthiness. Once you have a professional profile, you can set up a company page, which can include information about your company and links to your website and social media pages. You can also raise awareness about your business by joining LinkedIn Groups where you can offer and get advice, share information and ideas, and build credibility within your industry.
• It enables more people to find your business and learn more about you and it. LinkedIn pages do end up in search engine results, especially if you use specific keyword content in your profile, summary, and business description.
• It provides market intelligence on other companies, including the competition. This helps you plan your marketing strategy and find those places where you can gain that competitive advantage.  
  
• It puts knowledge and information at your fingertips that can help you improve how you do business as well as offers tools that assist with the marketing effort. LinkedIn Signal is a great place to start so you can see what type of information is available through this resource.
• It connects you with other professionals you can trust and that may be able to help you with an aspect of your business or spread the news about your business. Being connected to other influential people will move your business forward, including brand ambassadors, employees, talent and more.
• It creates momentum. As more people see the number of connections you are making, they will want to connect with you. It’s like when a crowd gathers. The more people there are, the more others want to know what is going on so they join. It is the same with your LinkedIn profile.

Are you ready to learn more? Flyline Search Marketing can help you set up and manage your LinkedIn profile. Contact us today to learn more.