Mover Marketing 101: Online Social Media Strategies to Generate Business

Moving companies can generate income and increase their market share with a successful marketing campaign targeted at moving consumers. Name recognition and reputation carry significant weight. When people are ready to secure and hire a moving company, they are more likely to go with a moving truck rental company that has name and brand recognition.

Put yourself and your moving company’s name on the lips of consumers with a savvy marketing campaign that informs, engages, and educates. Continually engaging your customer with informative mailers and a social media campaign will pay off in the long run.

Increasing your Marketing Share through Social Media  

Creating profiles on social media sites, such as Facebook, MySpace, LinkedIn, Twitter and more, can dramatically alter your market share. Connecting with customers via social media gives you an instant rapport and delivers your marketing message to their front room.

Tweets on Twitter and frequent updates on Facebook about moving truck rental specials for the weekend and deep discounts on boxes for moving keeps your customers continually updated on specials, and keeps your company name on their mind. And, this is good thing. When they are ready to move, your name will be one of the first they think of.   

You’ve Got Mail: Informative Emails

It is more important then ever to keep up with your customers. Strong competition from competitors can squeeze your market share and make it difficult to compete. Company loyalty is not easy to come by and businesses must look for ways to engage their customer. A successful email campaign is one strategy a moving company can employ to inform their customers of deals and specials and engage them in a regular manner.

Compiling a customer email mailing list is as simple. Be sure your rental agreement has a space for their email address. Update your database frequently to include new customers. Send them updates on upcoming deals, but you can also include helpful tips a customer will appreciate.

Innovative ways to pack fragile items, new moving box accessories to protect paintings, clothing, and other items will all be welcomed advice.

 Straight to the Post Office  

Never forget your local Postal Service for an affordable and tried and true method to advertising. The United States Post Office, which offers a change of address service, has bulk rate mailers that will be delivered to a designated group of addresses. 

You can target certain neighborhoods and your surrounding community. Direct mailers give you the opportunity for brand promotion, name recognition, and a great way to advertise specials.

Bringing it all Together

Increasing your moving company’s presence through successful social media networking, an innovate email campaign, or a savvy direct marketing flyer which target your audience will enhance your company’s position and, more importantly, boost your bottom line.