In today’s business climate, it’s almost unheard of for a business to be without a website. Now, it’s even becoming increasingly common for a business’s Facebook fan page to be featured right next to that WWW address. If you’re wondering what specifically a Facebook fan page can do for your business, consider this brief case study about what can happen when flowers meet Facebook.
Carithers Flowers is an award-winning, family-owned florist that offers a beautiful variety of floral arrangements as well as seasonal and event-themed gift baskets. Voted Best Atlanta Florist, Carithers puts community and customer service first. Recently, Carithers premiered their custom Facebook fan page and has been experiencing some great results.
A Win-Win for Carithers and Customers
The custom Facebook fan page has not only yielded benefits for Carithers, but their customers have also recognized the value of having this two-way communications channel. Elements, such as interaction and immediacy, illustrate how those benefits create a circular effect in which everyone comes out on top.
In a blog entry posted earlier this year, Charles Carithers expressed pride in not only Carithers’ brick and mortar storefronts, but he also praised Carithers’ online presence. These Internet shopping experiences have been designed to have the same level of personal, high-quality customer service people have come to expect from Carithers. Facebook is a user-friendly and enjoyable platform in which customers can interact with the Carithers Flowers team and easily find exactly the arrangements or gift baskets they are looking to buy for just about any occasion.
The Fan Page Advantage
While the Carithers Facebook page has many aspects in common with the Carithers main website, including photos, videos, and information about current specials, the Facebook fan page also has something that can’t be found on that traditional website: an open forum for shared experiences on the fan page “wall.” The wall is quickly and easily updated with everything from unsolicited customer testimonials and current promotions to upcoming events within the community. The importance of customer testimonials cannot be overstated. A sincere positive comment from a satisfied customer can often make all the difference.
Additionally, customers can not only communicate with Carithers on the Facebook wall, but they can also communicate with one another. Fans of Carithers on Facebook receive the benefits of this community as well as the option to be instantly updated on the latest specials, events, and news from Carithers. This community offers customers increased accessibility to Carithers, which, in turn, results in increased traffic and business at Carithers’ website.
The Facebook fan page is also a convenient hub with links back to Carithers’ web page as well as to YouTube, Twitter, and specific tabs on the Facebook page, which are organized by holidays and events.
Taking a Page
Are you a business with a custom Facebook fan page? What have your experiences been? Please share your comments and stories with us in the comments section below, or feel free to contact us with any questions if you’ve been considering setting up a fan page but may need some help getting started.
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