How Does Your Firm React To New Technology?

Flyline Search Marketing

1-866-258-5511

Atlanta and Albuquerque

New technologies are changing our lives each and every day. Take this new high tech wind turbine for instance. This photo was taken while traveling between Fort Worth, Texas and Albuquerque, New Mexico. The folks who created this clean energy technology have taken wind power generation to a whole new level. They didn't listen to the naysayers who told them that wind power was not a practical energy solution. Instead, they have been steadily creating wind farms all over the United States. At first there were just a few, now you can find highly developed wind farms in Kansas, Texas, Oklahoma, Montana, New Mexico, South Dakota and North Dakota. For a complete list of wind generation capabilities by state follow this link (Wind Generation Stats By State - Wikipedia).

Flyline Search Marketing believes that the development of Social Media Marketing is another new technology that has it's own group of naysayers. There are those in the industry who feel that social media marketing is simply a fad and will likely go the way of the bell bottom jean at some point. We understand and respect that point of view, but, respectfully disagree. Lets take a more indepth look at Facebook, Linkedin, Twitter and Youtube for just a minute. Just a few short years ago, these new Social Media sites burst onto the scene. Each began to slowly build a following. That trend has accelerated at an incredibly rapid rate. Today, Facebook enjoys an Alexa traffic rank of number 2, Youtube has a traffic rank of 3, Twitter has a rank of 11 and Linkedin now has a traffic rank of 28. These sites have quickly become some of the most popular and visited sites in the world. The only site in the world with more traffic than the Social Media giant Facebook is Google itself. Google is currently ranked the number 1 most visited site in the world.

We run into companies everyday who advertise on Google, but, have not started a Social Media Marketing program. Folks, I am not talking about just small to medium sized firms. There are companies out there who generate 10+ million in revenues each year, yet still have not created a Facebook fan page, or created a Twitter account for their firm. Most say it's just too time consuming to participate in the Social Media marketing arena. Others say, they don't understand the various Social Media sites and don't have the time to slow down and learn them. Our response is the same to these firms. In order to protect and grow your market share, you must utilize Social Media Marketing as part of your global Internet Marketing Strategy. If you need help in understanding where to start, we encourage you to give us a call at 1-866-258-5511 or visit our web site (www.FlylineSearchMarketing.com) to learn more about the Social Media craze.

Flyline Search Marketing Social Media Sites

Follow Mark Lein on Twitter, Friend Mark Lein on Facebook, Subscribe to Flyline Search Marketing Youtube Channel, Connect with Mark Lein on Linkedin, Follow Flyline Search Marketing on Twitter, Albuquerque Internet Marketing Blog, Mark Lein's Blog, Fishing Earth Blog

SEO - Search Engine Optimization

Flyline Search Marketing

Atlanta's and Albuquerque's Premier Internet Marketing Agency

1-866-258-5511

(www.FlylineSearchMarketing.com)

Pay Per Click, Search Engine Optimziation, Social Media Marketing, Blogging, Press Release Services, Streaming Video Production and so much more.


We highly recommend that you focus equal energy on Sponsored Links advertising, Social Media Marketing and SEO. Not doing all three is a huge mistake in our opinion. Here is what you need to understand about SEO (Search Engine Optimization).


Search Engine Optimization - "On-Page SEO"

1) META TAGS - (Meta Titles, Meta Descriptions and Meta Keywords)

Meta Tags are a critical component of SEO. Each web site page should have a unique set of tags. Meta tags are contained within the source code of the site. The three Meta tags that need to be focused on are the Meta Titles, Meta Descriptions and Meta Keyword tags. Google will allow you to market 2 - 3 keyword phrases per Meta Title. The Meta Titles are mission critical! They are seen as highly relevant by all the search engines.


To check your Meta tags, pull up your web site, then take your cursor up to the Internet Explorer toolbar and left click on View. When the drop down pops up, left click again on Source. That will reveal to you the source code for the page you are viewing. Check each page of your web site and see if the titles, descriptions and keywords are different. Most webmasters who build cheap web sites don't provide unique Titles, Descriptions or Keyword tags. Many times they just do one set that is used on all pages. The majority of the free site building tools will also not effectively cover this base either.


If a problem is detected, fixing the problem requires the following:

Access to the source code. If you have an effective CMS (Content Management Tool), this is generally relatively simple. If not, you may have to go back to your webmaster or find a new webmaster to assist you. The client management tool that we provide with each web site Flyline Search Marketing builds, comes with an effective backend admin tool that allows for easy, straight forward interaction with the Meta Tags. If you didn't get a CMS tool with your site, you will either need to find a webmaster who can integrate one of the many effective tools out there, or come to Flyline Search Marketing and allow us to rebuild a proper site, with admin tool for you.

2) WEB SITE PAGE TITLES OR HEADLINES

Once you have the Meta Tags figured out for each page, you can go into the content area of the page and support your Meta Titles by creating a Keyword Phrase, at or very near the top of the page, that corresponds directly to the Meta Title tags you have created. On the Flyline Search Marketing Admin tool, that is a simple procedure. If your site does not have a similar Admin tool, you again must seek the help of your webmaster or find a new webmaster to assist you. Standard SEO best practices are to use no more than a maximum of 6 Heading tags per content page. Check your Admin tool, it should only allow 6. If it allows more, we encourage you to refrain to using more than the 6. We target sites we design to use no more than 2 to 3 per page and that seems to work relatively well for our clients. 


3) WEB SITE PAGE CONTENT

We recommend that your web site pages be written in a keyword rich manner. Place your most important terms near the top of your page and the lesser important terms further down. You should write your content with the potential buyer in mind. Meaning, each page is an entry door into your business so just understand that you should have no wasted opportunities to wow your prospective clients. Tell a compelling story with your content and you might just improve your sales conversions. If your page is all about SEO and not about your clients, you will lose conversions and will ultimately end up unsatisfied with your results.


4) ANCHOR LINKS IN CONTENT

Check out the home page of the (www.FlylineSearchMarketing.com) web site. We created page links on some of the keywords so that our site visitors can easily navigate to other parts of our web site that provide information on the keyword terms we linked. This navigation technique is what we like to call anchor links. Anchor links can be contained within your web site, moving your site visitors from page to page, or they can be on other peoples web sites, moving their site visitors to your site. Google seems to reward sites that have solid navigation and page links that effectively help the site user to find the information they want. Creating anchor links is easy if the client has an easy to use, straight forward CMS Admin tool. If not, you are back to paying someone to either integrate one into your site or building a whole new web site that comes with a CMS tool.

5) SITE MAP

Some web sites have a site map link displayed at the bottom of the web site. That map helps the site user and the search engine spider navigate the page. On sites like the Flyline Search Marketing web site, the map is simply built using a site map creation tool and submitted to the search engines in an automated format. Either way works fine. We utilize our strategic partner, Andrew Reilley to build our site maps. Google does offer suggested site mapping tools that they prefer. You can get a list of those tools by setting up a Google Webmaster Tools account.




Search Engine Optimization - "On-Page SEO"

1) Link Building Program

To do natural link building you need to create blogs, social media sites, create and submit internet press releases, engage in article marketing, contact other site owners and request links or simply buy listings on other web sites that give you a link when you set up your account with them: (http://www.business.com/, http://www.superpages.com/, http://www.kudzu.com/).


2) Anchor Links

A link has two ends -- called anchors -- and a direction. The link starts at the "source" anchor and points to the "destination" anchor, which may be any Web resource (e.g., an image, a video clip, a sound bite, a program, an HTML document, an element within an HTML document, etc.). Building solid anchor links from relevant web sites back to our web site is mission critical. A link that redirects someone from a relevant web site back to our web site is called a one way in-bound link. If we create a link back to the originating site, the link becomes a reciprocal link. The search engines place high relevance to one-way in-bound links. They place a lesser value on reciprocal links.

We hope you find this information helpful to you? If you just get these things right you will be ahead of the power curve when it comes to SEO. There is so much more that can be done to improve the performance of your web site. We highly recommend that you find a reliable, honest, professional SEO firm, like Flyline Search Marketing to help guide you through these waters. Be careful not to listen to those who guarantee first page organic placement. Often times their techniques might produce a short term reward. By the time you figure out they took your money and fled, your site has already been penalized by the search engines for improper techniques. Let us know if we can be of any assistance to you. We can be reached at 1-866-258-5511.



Flyline Search Marketing - Social Media Sites

Follow Mark Lein on Twitter, Friend Mark Lein on Facebook, Subscribe to Flyline Search Marketing Youtube Channel, Connect with Mark Lein on Linkedin, Follow Flyline Search Marketing on Twitter, Follow Pam Russom on Twitter, Follow Dwight Houser on Twitter, Albuquerque Internet Marketing Blog, Mark Lein's Personal Blog