Leveraging Social Media for your Holiday Campaign

Using social media strategies to your firm’s advantage during the holiday’s can boost your sales and position you for an increase in exposure and revenue. Having a comprehensive marketing strategy in place before the shopping rush will maximize your sales goals and projections.  

• Real-Time Sales and Discounts: Create a marketing strategy that focuses on offering special hourly deals or day deals to attract customer attention and increase traffic. Exclusive social media discounts can be offered that reward users with extra savings on merchandise. Increase your social media muscle and sales by offering existing customers additional discounts by referring friends to your sites.
• Ask Real Questions: Use your social media outlets to engage your customers with questions of the day or hour. This can get a conversation started about a new or existing product or service. Two-way dialogue will encourage your customers to visit your site and can promote a new product to unaware customers at the same time. 
• Give Thanks:  Everybody likes to be appreciated and acknowledged for their efforts, especially customers. You can surprise your clients and customers who embrace your social media campaigns and send positive comments with gift certificates, secret savings, or a personal thank you to acknowledge their loyalty. 
• Tweak Daily or Hourly: The beauty of social media is it works in real-time. Use this feature to your advantage by tracking sales to see where you might want to offer extra discounts on products that are not moving.
• Repeat your Message:  Social media allows you to bump up your message on existing brands and products. Reinforce any print ad, radio message, or television commercial to promote and develop brand recognition and loyalty.

That Looks Like Fun

The spirit of the season gives you an opportunity to put a human face on your company. Think about posting holiday photos and local holiday community events your company is involved in on your social media site. Fun photo postings will engage your customers and allow them to see your thoughtful and playful side.

Facebook by the Numbers

The power of Facebook cannot go unnoticed by companies. According to Natalie Wood Ph.D., assistant director of St. Joseph’s University’s Center for Consumer Research, Facebook users spend more time between the hours of 9a.m. and 5p.m., using Facebook than watching television. This gives companies tremendous opportunities to reach consumers and develop brand recognition and promote sales. 

Did I Tweet That?  

Yes, you did. Twitter offers a great solution to continually feed your followers with relevant and fun information to increase their awareness of your company and brand.

M-Commerce Advantages

Mobile commerce has opened a world to businesses where they can engage with their customers as they are shopping. Customers are increasingly turning to smartphones to compare prices from competitors, research product availability, discover deals and pay for purchases.   

A Strategic Partner

At Flyline Search Marketing, we’re here to help you craft your holiday messages and continue working with you to provide campaigns and strategies geared toward expanding your reach and growing your market share. Contact us now to find out how having a strategic partner can help your social media and Internet marketing efforts.