Atlanta’s Own Home Depot Making Great Strides in Social Media Marketing

One of Atlanta’s highest profile corporations, Home Depot, is showing that they’re not only leaders when it comes to home improvement, but they are also taking the lead when it comes to leveraging the true power of social media marketing. But, the most interesting part of this story is Home Depot’s unique approach, which is essentially rewriting the roles of some in-store sales representatives and creating a uniquely new job.

Understanding the importance that social media plays in keeping Home Depot as the premiere resource for home improvement, the company is turning to its best possible assets – its store employees – to power its social media efforts.

To accomplish this, Home Depot has created a small handful of unique positions named the “social media store associate.” These associates divide their duties by working three days per week, performing their regular warehouse jobs and spending the other two days contributing to the company’s online “How-To Community” by posting video tutorials, answering forum questions, and updating the website blog.

The results have been very positive. Customers appreciate access to information and to the experts at Home Depot whilst the company has found a way to interact with its customers and give them a voice that they want and expect from their retailers of choice. Home Depot has found that social media marketing has enhanced their brand equity and strengthened their foothold in the DIY market.

This story is just one example of how social media continues to inform the actions of some of the most successful companies on the planet. And, if watching megaliths like Home Depot maneuver the ever changing landscape of the Internet with the kind of ease and agility that’s usually reserved for smaller companies isn’t inspiration enough for you to do the same, perhaps you should explore your options in the social media marketing channel.

The reality is that companies like Home Depot have a lot more resources than small companies do because of their size. And, those resources allow them to take greater chances at experimentation, but that doesn’t mean that social media marketing doesn’t work on a small scale to deliver similar results.

If your small business is ready to take advantage of the social media market but you can’t spare the resources, consider hiring third party experts like Flyline Search Marketing to design your strategy and help you achieve big-scale results on a small-scale budget.