If there’s one thing that all businesses – small, medium, and large – should know about social marketing, it’s the fact that it’s nothing new. Social marketing has been around far longer than many people realize. It’s just changed its stripes a bit.
Take a look at the history of marketing and you’ll know this to be true. From print advertisement to word of mouth, all marketing relies on some level of the “social” aspect in order to be successful. Simply because it’s latest trend is taking to the Internet and blogging or Tweeting about your products and services doesn’t change a thing.
For that very reason, it’s imperative for businesses that haven’t yet jumped on board the social media marketing bandwagon to get busy jumping. If you’re a small business owner who’s been mulling over launching some sort of social media marketing campaign but you haven’t done so because the notion is just outright intimidating, there are several avenues you can take to ensure you bring your business up to speed with the 21st century with minimal wasted effort and the shortest possible learning curve.
Learn everything you can about social media. There are plenty of resources out there that can help with this -- from books to blogs to online tutorials. But, more than simply reading about how social media marketing works, it’s important to begin participating in the various platforms that are available: Facebook, Twitter, YouTube and LinkedIn are the most preeminent at this time. If you want to get the lay of the land before throwing your full energy into using social media to promote your company, consider creating personal profiles on each of these major social media sites so that you can first familiarize yourself with how they operate.
Immerse yourself. Don’t just get your feet wet – that’s what someone does in order to test the waters because they’re not sure they want to take the leap. But, if you’ve come this far, it’s likely you’re already well aware that the waters are just fine. Social media is not a fad, and it’s not something that will fall of its own weight given time. It is proving to be a long lasting and financially rewarding avenue for pursuing customers, and the sooner you take the leap, the better off you will be.
Hire an expert. Similar to taking your first dip, you may want to do so with the help of a fully capable “lifeguard” at the ready. In this case, the kind of lifeguard you’ll want nearby is someone with a wealth of experience in social media marketing who can either coach you from the sidelines, show you how it’s done, or get in there and do the swimming for you. There will come a point in time when, regardless of how much you’ve taught yourself about the ins and outs of social media marketing, you’ll need an expert with a wealth of experience who can manage your campaign to maximize its effectiveness. Otherwise, you could risk putting too much time into your social media campaign and not enough time to doing what you should be doing, which is operating your business.
Flyline Search Marketing is a company that not only knows the landscape of the internet but one that is also familiar with your local economy – caring for two elements that are intrinsically important to turning cyber success into real world, brick and mortar success. To find out more about the various services Atlanta Social Media Marketing offers, contact us today.
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