Case Study: Social Media, Internet Marketing, and Green Heart Enterprises

No matter what industry a company operates from, social media and Internet marketing is gaining ground as an effective – yet very affordable – means of marketing. Particularly in challenging economic times, it makes sense to take your marketing strategy and fine-tune it to become more targeted, so you reach your intended audience faster and without spending a whole lot of money to do so.

Case in point is Green Heart Enterprises, one of Atlanta's top commercial construction firms that also specializes in aviation contracting and government contracting. Recently, it renewed its Internet Marketing partnership with Flyline Search Marketing. This brief case study illustrates how Internet marketing and social media is working to further grow this business even in lean times.

About Green Heart Enterprises

Green Heart provides services to such notable Atlanta area businesses as Delta Airlines and the Metropolitan Atlanta Rapid Transit Authority (MARTA) as well as performs extensive work at the Atlanta International Airport. The construction firm also handles commercial and residential construction and restoration services, including emergency services for tornado and wind damage, flooding and water damage, fire and smoke damage, damage from hail storms, fallen trees and hurricanes.

Green Heart has served the building needs of Dobbins Air Force Base, Fort McPherson and Fort Gillem, and also serves the areas of Alpharetta, Atlanta, Austell, Avondale Estates, Atlantic Station, Brookhaven, Buckhead, Canton, Decatur, Dobbins Air Force Base, Douglasville, Duluth, East Point, Forest Park, Fort McPherson, Fort Gillem, Marietta, Midtown, Newnan, Peachtree City, Roswell, Smyrna, and Woodstock.

Social Media and Internet Marketing Strategies in Construction

More companies are writing about and analyzing how construction companies can use social media and Internet marketing. A recent blog on Just Practicing noted that construction companies can leverage these platforms to improve customer relations and staff relations as well as further develop their business and exchange ideas with various stakeholders.

Yet, in looking at others like this one on Construction Tech, many construction firms are still unsure of how to use the Internet to construct a niche and establish themselves in this new marketing world.With so many building blocks available to reach customers, such as Twitter, Facebook, and YouTube, as well as blogs, online articles and forums and more, it is difficult for a construction firm to know where and how to get started. They may have heard of Google AdWords but not understand the true power it has to expose the company to a wider, yet targeted, audience.

Green Heart’s Success

The Green Heart’s team of highly skilled core of professionals recognized early on that they could get their messages out to clients about their high-quality construction services more effectively by reaching out to their potential customers and long-term clientele by turning to the Internet.

Beyond their website, they have undertaken many SEO-driven strategies that help their audience find them when conducting a search. This includes a turn-key solution that has helped the company generate more sales revenue, boost customer leads, drive organic placement opportunities on all major search engines, develop natural in-bound links to their website. All of these strategies have reinforced Green Heart’s brand and reputation in their service area.

A Blueprint for Success

Let Flyline Search Media construct an Internet Marketing and social media campaign for your business. We work with all types of industries and business sizes to deliver quantifiable success, including greater recognition and increased market share.

                 

Access Management Group Case Study: The Value of an Internet Marketing Program

Dedicated to protecting and raising property values within the community, Access Management Group serves thousands of Atlanta area homeowners and condominium owners. The company handles daily condo and HOA responsibilities and delivers superior customer service to residents. Access Management Group provides a comprehensive range of services including financial statements, annual operating budgets and collecting assessment fees. They also offer expertise at board and annual meetings as well as in the areas of bylaws, covenants, and governing documents.

The company has been using an Internet marketing strategy for the last year and has just renewed its contract with Flyline Search Marketing. The companies have been working together to develop a new website that features a powerful, yet easy to use, Customer Management System (CMS). The CMS features On-Page SEO, keyword rich content, search engine friendly URLs, proper anchor links and relevant content.

Lessons Learned

Access Management Group has learned much from its Internet Marketing solution:

• A website, especially one that offers special community websites as subsets, need to be user-friendly for both the consumer and the businesses servicing those consumers.
• It is important to regularly update content. The features offered include ways for each community to update their condo and HOA association news as well as offer tips on keeping each community safe and comfortable for residents. It also provides a way for residents to offer their own comments and information on each community website.
• All Internet Marketing activities need to reflect the core principles and values of the company represented by those activities. For Access Management Group, this means using the Internet Marketing activities to transmit their values of communication, transparency, and excellence in service. This is helping to enhance the company’s brand equity and reputation in all the communities it serves.
• Using Internet Marketing tactics is a cost-effective and quick way to reach out and interact with hundreds of communities and thousands of people. For example, Access Management Group is trusted by over 200 homeowner and condominium associations. 

More Opportunities

Access Management Group realizes there is much more to do in expanding their social media and social networking tactics:

• Create blogs and offer these as part of each community website.
• Encourage social networking channels like Twitter, Facebook, and Foursquare.
• Build a LinkedIn page to enhance professional networking opportunities.
• Offer a social media policy, including guidelines for HOAs and condo associations as these types of relationships can get heated and need to be managed.

Questions and Comments

What is your experience with social media and its use in HOAs and condo associations? Are you debating what type of social media and Internet marketing tactics you can employ to build business and help your associations and customers? Leave your comments or questions below.