Your Social Media Marketing Lifeguard

If there’s one thing that all businesses – small, medium, and large – should know about social marketing, it’s the fact that it’s nothing new. Social marketing has been around far longer than many people realize. It’s just changed its stripes a bit.

Take a look at the history of marketing and you’ll know this to be true. From print advertisement to word of mouth, all marketing relies on some level of the “social” aspect in order to be successful. Simply because it’s latest trend is taking to the Internet and blogging or Tweeting about your products and services doesn’t change a thing.

 

For that very reason, it’s imperative for businesses that haven’t yet jumped on board the social media marketing bandwagon to get busy jumping. If you’re a small business owner who’s been mulling over launching some sort of social media marketing campaign but you haven’t done so because the notion is just outright intimidating, there are several avenues you can take to ensure you bring your business up to speed with the 21^st century with minimal wasted effort and the shortest possible learning curve.

Learn everything you can about social media. There are plenty of resources out there that can help with this -- from books to blogs to online tutorials. But, more than simply reading about how social media marketing works, it’s important to begin participating in the various platforms that are available: Facebook, Twitter, YouTube and LinkedIn are the most preeminent at this time. If you want to get the lay of the land before throwing your full energy into using social media to promote your company, consider creating personal profiles on each of these major social media sites so that you can first familiarize yourself with how they operate.

Immerse yourself. Don’t just get your feet wet – that’s what someone does in order to test the waters because they’re not sure they want to take the leap. But, if you’ve come this far, it’s likely you’re already well aware that the waters are just fine. Social media is not a fad, and it’s not something that will fall of its own weight given time. It is proving to be a long lasting and financially rewarding avenue for pursuing customers, and the sooner you take the leap, the better off you will be.

Hire an expert. Similar to taking your first dip, you may want to do so with the help of a fully capable “lifeguard” at the ready. In this case, the kind of lifeguard you’ll want nearby is someone with a wealth of experience in social media marketing who can either coach you from the sidelines, show you how it’s done, or get in there and do the swimming for you. There will come a point in time when, regardless of how much you’ve taught yourself about the ins and outs of social media marketing, you’ll need an expert with a wealth of experience who can manage your campaign to maximize its effectiveness. Otherwise, you could risk putting too much time into your social media campaign and not enough time to doing what you should be doing, which is operating your business.

Flyline Search Marketing is a company that not only knows the landscape of the internet but one that is also familiar with your local economy – caring for two elements that are intrinsically important to turning cyber success into real world, brick and mortar success. To find out more about the various services Atlanta Social Media Marketing offers, contact us today.

                 

The Benefits of Working with a Google AdWords Certified Partner

Getting yourself set up with an account and coming up with an eye-catching advertisement that you’re convinced will reel in the website visitors hand over fist is just the beginning of using Google AdWords.

In fact, there are so many variables to consider that many companies have sought out the help of third party Google AdWords Certified Partners to handle their campaigns and ensure that their money is being spent in all the right places.

 

If you’re thinking that it’s not in your budget to go the third-party route, consider the following and think again. By working with a Google AdWords Certified Partner, you’ll be freeing up valuable resources (like time, effort, and manpower) that should be going into operating your business. Ad campaigns are frequently best left to the experts, especially when it comes to something as intensive as AdWords, which requires the ability to quantify your results and make necessary changes to ensure you’re getting the maximum effectiveness of this useful tool.

Internet marketing companies that have the necessary expertise to become Google AdWords Certified Partners have an intrinsic understanding of how pay-per-click advertising operates, and can actually be cheaper to hire in the long run than trying to become an expert on your own. They’re also able to modify their approach to reach previously untapped markets that you might otherwise not even know existed.

A third party company that is able to efficiently manage your Google AdWords campaign will typically offer far more than that. Internet marketing companies can redesign your website for search engine optimization and manage your social media campaign, among other things. Companies like these generally offer their services in packages, so that in the end you’re not paying an exorbitant fee just to have someone operate your Google AdWords account – although doing so isn’t something that you should ever rule out completely, especially considering the increased web traffic and sales that can come your way as a result.

As in every other aspect of your business, it’s important to keep up with what the competition is up to. But, if you’re not already well versed in the language of internet marketing, this can be hard to do. This leads to yet another critical factor in hiring a third party company to handle your Google AdWords campaign. Simply put, they know how to see what your competition is doing, and what to do about it. Without a professional on your side, you could be dooming yourself to constant second (or third) place.

Flyline Search Marketing is a company of experts that can care for all of the above requirements at rates that are highly competitive with other national and local companies. To find out how you can maximize your results in online marketing and Google AdWords placement, contact us today.